Angeline Winery, based in Santa Rosa, California, has jumped head first into the rosé business, releasing 20,000 cases of rosé of pinot noir with a suggested retail price under $15. Rosé's soaring popularity and mass media coverage in GQ, Bloomberg, Vanity Fair and Entrepreneur may lead to a flood of rosé, but winery owner Courtney Benham is betting his quick entry to the market is well timed. According to Beverage Dynamics, the rosé category grew 32% in 2015, with above $11 rosé growing 60%. In late July 2016, the rosé category was showing IRI 52-week dollar growth of 41%. "The trend is clear and the bottles will hit the shelfs in a matter of weeks," states Benham. "We think we got it right. The package is eye-catching, the winemakers made a great dry rosé and the price is very reasonable."
Social media is adding to the craze with thousands of wine drinkers posting pictures of their wine glasses filled with rosé along with hashtags #yeswayrosé, #roséallday and more. There are now posts that include one of the rosé hashtags simply if there's something pink in the picture. Benham's bet may end up being a good one, but what's certain is the release of Angeline Rosé of Pinot Noir is well timed for holiday food and Spring 2017. Generally speaking, food and wine aficionados agree that rosé goes well with a vast array of food which everyone knows tends to appear around the holidays. And, as the holidays pass and winter causes longing for Springtime, a chance for a bit of rosé on the patio is rarely passed up on even a slightly sun streaked day. With all these indicators pointing to continued growth and enjoyment of rosé, Angeline Rosé of Pinot Noir is poised to be your #yeswayrosé.