Delta Air Lines (NYSE: DAL) will extend its premium collection of in-flight amenities with a newly designed Westin Heavenly® In-Flight Blanket for the First Class cabin, beginning mid-November. This is an extension of the airline's existing partnership with Westin Hotels & Resorts, part of Marriott International, Inc.
"We are passionate about making sure that every detail, down to the blankets, enhances the experience on board for customers," said Allison Ausband, Delta's Senior Vice President of In-Flight Service. "Delta's commitment to customer comfort is reflected through our partnership with Westin Hotels & Resorts. Our two travel brands are perfectly suited to collaborate together to help customers get to their desired destination in the most comfortable way."
Based on research and feedback collected directly from customers, Delta's In-Flight Service and Brand team together with Westin's Brand team developed the Westin Heavenly® In-Flight Blanket, which is inspired by signature design elements of the iconic Westin Heavenly® Bed. The muted grey hue blanket exudes a relaxing and calming ambiance, while simultaneously paying tribute to the two brands.
"Westin's distinctive approach to well-being continues to resonate around the world, and it's powerful to have a partner like Delta, who equally values innovating and enhancing the sleep experience for travelers," said Brian Povinelli, Global Brand Leader, Westin Hotels & Resorts. "From sleep-enhancing in-room amenities and slumber promoting dining options at our hotels to the expansion of our Westin Heavenly In-Flight program with Delta, we know nothing restores your mind and body like restful sleep."
In addition to First Class cabin offerings, Delta's Main Cabin blankets have also been upgraded, featuring woven fabric in a sensory blue hue. Each blanket has been designed with durable long-lasting materials.
The Westin Heavenly® In-Flight Blanket launch is a part of a larger, ongoing partnership between the well-being brand and Delta to continually improve the in-flight sleep experience. Customers in select cabins currently enjoy Westin Heavenly® In-Flight Bedding – the coveted, luxurious white comforters and hypoallergenic pillows – along with Delta-branded sleepwear, noise-cancelling headsets and TUMI amenity kits featuring Kiehl's Since 1851 products. Additionally, Westin's luxurious Heavenly Bath® towels are also featured in Delta Sky Clubs.