In line with its mission to offer a the best in contemporary, affordable Asian cuisine to diners in cities across Asia, COCA Restaurants will open a flagship 4-story restaurant in the Phuong Thanh Cong mixed use neighbourhood of Hanoi, which is home to some big local companies, the Vietnam National Cinema Centre along with a concentration of residential developments.
Recognising Hanoians desire for quality and originality, COCA’s franchisee Ms. Nguyen Ngoc Diep, Director of Golden Key Trading Services and Restaurants Company Limited, has spared no expense decking out the new flagship restaurant. Stylish design elements inspired by traditional Indochinese architecture are infused with the renowned COCA ambience that has been developed over the restaurant’s 60 years of successful operation.
“The area has a lively dining scene which attracts business and residential audience looking for great taste and value-for-money,” says Trevor MacKenzie, Managing Director, COCA and Mango Tree Restaurants Worldwide. “The COCA brand will add an exciting new option for diners in Hanoi, our impressive reputation in the Asian dining and hospitality sector, which will certainly help us make an impact on the local food scene.”
With a strong focus on modern Asian-inspired design, Mr. MacKenzie believes the Indochinese interiors at COCA Hanoi will also appeal to people from within and beyond the immediate neighbourhood. COCA Hanoi will therefore attract a wide audience, including business clients, families and older Hanoians, all of whom are seeking restaurants they can trust to provide quality service and consistently good food.
COCA is already well known in Vietnam for its signature hotpot dishes and tom yum soup. The brand even developed a pork bone stock specifically to suit the local Vietnamese palate. But the brand is evolving fast to offer new menu items and fresh market concepts carefully designed to match the unique tastes of local diners in each specific location.
“Because we are a famous brand from Thailand, customers expect a few popular Thai dishes to set us apart from other restaurants that serve hotpot. The wok fried yellow curry with crab (phong karee)is a popular signature in most COCA Restaurants around the world, and we also offer a wide selection of home-made dumplings to choose from, as well as some unique COCA creations like our Deep Fried Tiger Prawn with Salty Egg Yolkand the Crispy Seafood and Durian Roll, already a bestseller in Vietnam,” adds Mr. MacKenzie. “COCA is more than just hotpot restaurants, all generations can dine at COCA, there’s something for everyone.”
Thai celebrity chef, Pitaya Phanphensophon has been the driving force behind the COCA Restaurant brand’s expansion across the region, and always remains true to his policy of only serving food he would feed to his own children. This stance underpins the restaurant’s dedication to fresh, locally sourced, flavourful ingredients.
“Our product has stood the test of time for 60 years, and we believe that is due to our ability to evolve and grow with our guests preferences, but also our dedication to service, fine tastes and great value for money,” says Chef Pitaya.