SENREVE Launches Its Premier Collection of Luxury Handbags

11/17/2016 by

SENREVE, a handbag brand based in San Francisco, designed in New York and made in Italy, launches exclusively through

Senreve is derived from the French words "sense" and "dream" and stands for women not having to make tradeoffs between beauty and wearability. It's the bag for a multifaceted woman who does it all and carries it all.

Co-founders Coral Chung and Wendy Wen began developing the line in 2015, setting out to marry art with science by using a data-driven approach to product development, testing, and innovation: assessed critical attributes of handbags through surveys, interviews, and focus group input from hundreds of women. They incorporated those insights into bags that can be worn in multiple ways, are lightweight, have the right pockets and compartments, and an interior that's just as lux as the exterior. SENREVE handbags are handcrafted by artisans in Florence from Italian leather, and are priced at under $1,000.

"We want to take an approach to creating luxury handbags that's more personal and modern. My bag is the most important product in my life; I literally carry my life in it everywhere I go. I couldn't find that dream bag that met my wants and needs, so we decided to start SENREVE," says Coral Chung, co-founder.