Swimsuits For All Is Sizing Down While Most Companies Are Only Now Sizing Up

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Published
05/10/2017 by

Leading swimwear label Swimsuits For All, a FULLBEAUTY brand, has once again joined forces with supermodel Ashley Graham for a limited edition capsule collection celebrating beauty in all sizes. The new 'Ashley Graham x Swimsuits For All' collection will be the first full offering from the brand starting in a size 4 and ranging up to a size 22. Swimsuits For All continues to be a pioneer in the world of swimwear – as other brands are making long overdue moves to expand their selections to double-digit sizes, Swimsuits For All is spreading the love in the opposite direction.

Available on May 1 at SwimsuitsForAll.com, the 'Ashley Graham x Swimsuits For All' collection will launch with a dramatic photo series and video that encourage women of all sizes feel confident in a swimsuit. Shot in the tranquil oasis of the urban garden and pool at Yamashiro in Hollywood, the campaign features Ashley Graham, silver-haired stunner Gillean McLeod and fitness guru Venus Lau. Ashley, Gillean and Venus flaunt their individuality in pieces from the collection, showcasing beauty at any age or body type. Ashley and her fellow models are styled with sleek hair and makeup to complement the clean, geometric lines and shapes that inspired the collaboration. 

"At Swimsuits For All, we have a long history of outfitting women who were under represented in the fashion industry," said VP of Creative and Branding, Sara Mitzner. "We are thrilled to continue this tradition of providing women of all sizes with a variety of fashion-forward styles that meet their shopping needs."

"As a body activist, my mission is to champion people of all sizes to feel their best," said Graham.  "I couldn't be happier that Swimsuits For All is now extending their size range to a size 4, making my collection available to even more women. There shouldn't be a division in styles because of size. Every style should make you feel sexy and confident, and I'm proud to offer that with my collection." 

Since 2015, Ashley Graham and Swimsuits For All have been bringing a new conversation about body positivity to the forefront of the fashion industry and continue to design killer collections that sell out within hours. This new assortment reaffirms their dedication to empowering women of all walks of life with expertly crafted, on-trend swimwear and cover ups that flatters a woman's natural shape – regardless of size.