Multi-talented actress and recording artist Zendaya officially unveiled Daya by Zendaya, the first ever direct-to-consumer celebrity fashion line with the power of an e-commerce website, www.dayabyzendaya.com. Daya by Zendaya is inspired by Zendaya's own journey and represents all aspects of her life – who she is in front of the cameras and at home.
"Daya by Zendaya is a true reflection of me and my crazy life. One moment I'm Michael Kors' date to the Met Gala…the next moment I'm in joggers, grocery shopping and arguing with my niece about what quinoa is… you'll see it all," said Zendaya.
From flattering silhouettes to classic yet contemporary pieces to sophisticated streetwear, Daya by Zendaya provides versatility for work and play. The women's collection celebrates gender fluidity and elegant androgyny with transitional, unisex pieces and embraces all body types with extended sizing (0-22). In addition to a diverse shoe collection, wardrobe staples such as tank tops, bomber jackets, body suits, dresses, blazers and coats offer consumers the opportunity to dress for virtually every occasion, with prices ranging from $18 to $158.
Zendaya has partnered with IconMod LLC, a fully vertical, digital commerce and media company, to build the cutting edge dayabyzendaya.com platform. This direct-to-consumer platform allows Zendaya to deliver stunning, high quality fashion at accessible prices directly to her fans and fashion consumers. All of this can be accessed via the dayabyzendaya.com website.