When you’re selling high-end, luxury products it can be a challenge to keep your conversion rate up. After all, what you’re selling isn’t cheap, and often, people love to look even if they have no intention of buying.
However, there are always ways to boost your conversion rate, and these five tips can help.
Reach the Right People
Your website might be getting lots of traffic, but if you’re not bringing the right people to your site, then you’re not going to see sales. Whether you’re getting traffic through SEO, social media, or PPC, you need to make sure you’re targeting the right people.
With the right PPC agency, such as www.clickintelligence.co.uk, you can ensure you’re reaching the right people and maximizing your spend.
Focus on Your Content/Copy
Your customers are looking for high-quality products, so it makes sense they expect a high-quality website experience as well. If your content isn’t up to scratch, then you can be sure there’s another website selling something similar with amazing content, and they’re going to take customers from you.
It’s always worth going with the rule that if it’s worth making content it’s worth making it amazing. Let the quality of your website reflect the quality of your products.
Use Calls to Action
As the name suggests, calls to action inspire your visitors to take action, and when used well, they can have a big impact on your conversion rates.
It’s your job to guide people through the customer journey and the way you do this is by encouraging them into taking a series of actions. If you’re not using strong calls to action then this just isn’t possible, so you’ve really got to focus on working these useful tools into your copy.
They’re just a few simple words, but they can make a big difference.
Streamline the Checkout Process
You’ve got to make the checkout process as easy as possible. The more barriers you put in front of someone, the more likely they are to abandon their cart, and this is the last thing you want.
You want to make the most of someone’s impulse to buy, but you can’t do this if you have a drawn out, difficult checkout process. This is one of the reasons sites like Amazon are so successful: they make it so easy for people to checkout before they start having doubts about their purchase.
Focus on the Follow-Up
You’ve worked hard to earn a customer, so when you make a sale, you don’t want that to be the end of the relationship. If your customer loves the brand, which it’s likely they do since they bought from you, then they’re going to want to hear more from you.
Make sure you’re making the most of this and continuing to build your relationship through tools like email marketing. When you successfully leverage this to turn one-off customers into repeat customers, then you’re going to see a big boost in your conversion rate.