Marketing is a lot more complex these days. It’s not enough anymore to just advertise your business in the local newspaper or magazine. Your company has to be everywhere so you can get as much exposure as possible. You have to be visible online and in print. TV commercials can still be a good marketing strategy, but not every business has the ability to buy TV time. These days, it’s mostly about streaming services, and you can run ads on those, but you might also run into the same problem of not having the budget for these ads.

There has to be an easier way to promote your business, right? After all, you’re busy making sure the clients you have are well-cared for and happy. You can’t always devote a ton of time to recruiting new clientele. That’s where a plastic surgery marketing agency comes in handy.

10 Marketing Tips To Get More Leads

If your business is a plastic surgery clinic, a marketing agency may be the way to go. The right marketing agency can put things in a good light and make relatable and relevant content for your target audience. There may be a little trial and error with strategy, but it’s all about learning what works and what doesn’t for your unique business and its clients.

So, what marketing strategies do work? These are a few tried and tested methods that might give your business the boost it needs.

1.    Advertising

You can’t expect clients to just come across your website any more than you can expect them to stumble across your doorstep. Advertising gives you visibility and the opportunity to show off your business–and what it can offer–to the rest of the world. A popular and effective way to do this is with pay-per-click advertising. PPC ads can play a big role in your marketing strategy; knowing how to use them and what they do is a step in the right direction.

2.    SEO

Search engine optimization is the new go-to in online marketing. You have to know who’s searching for what and how you can use this information to get your website to rank and be one of the top results on search engines.

3.    Branding Your Business

Your business needs to have a personality. No, really, it does. Without a relatable image, you can’t engage with people and let them know you truly understand their needs. With successful branding, your business becomes known for being approachable, providing a necessary service, always giving clients the highest priority, and doing it all the way only you can.

4.    Social Media Marketing

This step isn’t everyone’s cup of tea; after all, it takes a lot of time and effort to keep up with the latest trends and use them to your company’s advantage. That’s why so many businesses hire social media experts to drive interest through photos and posts showcasing their services.

5.    Customized Website

Possibly the biggest piece of advice we’ll give–don’t skimp on the business website! You’ll want to hire someone to design the site and get it up and running. If you want the best possible chance of converting leads into customers, you may want to make it a long-term arrangement.

6.    Patient Reviews

Say you’ve heard about a new restaurant. You want to go check it out, but you’d like to be sure it’s going to be worth your time. What can you do? Check the reviews, of course! Okay, so this isn’t a guaranteed way to tell if a business is the best at what they do. But it is a way to see how other people feel about the company. Asking satisfied clients to leave reviews on your website is a great way to show potential customers what they can expect from your business.

7.    Engaging Blogs

You get a lot of questions about the services you offer. When you find yourself having the same conversation and answering the same questions from multiple clients, it might be time to blog about it. A great way to be relatable is to address these questions on your website for your current and potential clients. 

8.    Email Marketing

This tip can be a little tricky. How many emails do you get in a day that go straight to the trash folder without you giving them a second thought? Probably a lot more than you think. The key to getting people to open emails is to make them stand out from the crowd. Offer a free or discounted service or give customers the latest exciting news about your business. Whatever you send, make it engaging, amusing, and–for the love of all that’s holy–short and to the point.

9.    Content Creation

Videos, photos, and words are crucial players in your marketing strategy. Most people are visual learners and keep more information in their brains from seeing a service performed rather than just reading about it. That’s where videos and photos play into content. Written content is a little more hit or miss. If it doesn’t hold the reader’s attention, you won’t get your point across. For instance, some people won’t read this far into this post if they aren’t interested in the topic. The best thing about written content is that it helps people feel connected. Good content gives details and successfully informs your clients about your services.

10.  Know Your Audience

This doesn’t mean you have to limit your target audience to a specific group. But when you’re offering a service like plastic surgery, you want to steer your content, ads, and overall marketing strategy toward people who are interested in cosmetic procedures.

Turn Clicks Into Clients

Use these ten tips to help transition leads to clients. Focus on ads, SEO, and personalizing your company’s identity. Social media and a well-run website can get you even more traffic–both online and at your clinic. Get feedback from patients and send out email campaigns. Make engaging content–landing pages, blogs, videos, and photos can show off your services. Keep your marketing strategy fluid and be open to new ideas to grow your business. If it all feels a little overwhelming, check out a plastic surgery marketing agency to make things easier. Then, take a deep breath. You’ve got this!