Are you facing trouble growing on LinkedIn? Like getting actual networks that matter? Well, don’t worry, we understand. LinkedIn is a type of platform where you have to preach yourself, “sell yourself to stand out in the market. 

And if you have been asking yourself, Is there a way to grow my followers without resorting to a time-wasting guessing game? What if growing your followers didn't have to be such a frustrating guessing game after all? What if you could have a LinkedIn profile that attracts individuals who are genuinely passionate about what you share and results in real opportunities?".

Sounds good, right? We're going to give you 16 real tips that actually work to increase your LinkedIn followers, no gimmicks, just plain old advice you can use today.

Tip #1: Be Findable: Attract Traffic from Outside LinkedIn

Make your LinkedIn Page easy to locate not only on LinkedIn but also in search engines like Google.

• Optimize Your Page based on best SEO practices so that it works well in outward searches.
• Add a "Follow" button for your LinkedIn Page to your company site.
• Include a LinkedIn link in your email signature to drive clicks naturally.

These simple, low-maintenance steps drive more traffic from outside LinkedIn to your Page.

Tip #2: Be Sticky, Keep Your Branding Consistent

Use a uniform style across your LinkedIn presence to leave a solid brand impression.

• Maintain the same color scheme, logos, and fonts.
• Maintain the same tone of voice in your updates and posts.
• Showing a consistent brand helps people identify you immediately and increases the chance of them liking your Page.

Tip #3: Be Consistent, Post Regularly

Keep your LinkedIn Page active by updating it from time to time. Try to post at least once a week to stay visible on people’s feeds, because pages that post regularly see about twice the engagement compared to inactive ones.

Also, if you’re short on ideas, use LinkedIn’s Content Suggestions to find trending topics. Using this will help you to stay relevant and be more noticeable.

Tip #4: Be Flashy, Use Videos and Visuals

Now, when you see something visually appealing, aren’t you attracted to it? You may see that poster or video. So, to be honest, everyone’s the same, try to be creative, post visually appealing content, videos to attract the audience. 

This will help you to have presence and also engagement. 

Tip #5: Be Relevant, Publish Thought Leadership Content

Unlike other platforms, LinkedIn is a professional one, so try to be as professionally relevant as possible, don’t post content like “what I ate in a day” that is suitable for Facebook, Insta, or TikTok; but for LinkedIn, try to keep your content relevant, something that professionals will actually read, something to increase engagement. 

So, be relevant, be professional, post contents that show your leadership, communication skills, don’t just post randomly, this will help boost engagement as well as your growth!

You could post about a webinar you might be holding or an online session. Check out these webinars to understand how to conduct webinars, so that you can too in the future!

Tip #6: Be Engaging Respond to Comments

If you are on a platform, then engagement is the key. Reply to comments, react to posts, and repost something you found meaningful, so to grow and build your platform, you have to engage. Show people you actually care; this way, people will trust you more, and you will be able to increase your LinkedIn followers. 

Tip #7: Be Responsive, Use Analytics to Adjust Your Content

Review your analytics to actually understand where you are going; this will help you understand your network and plan accordingly. If you review analytics, it will help you understand your competitors if your goal is business growth. 

So, to grow your page, use analytics for measurable growth!

Tip #8: Encourage Employee Involvement

Your employees can be your strongest promoters.

• Ask them to share company updates and tag your LinkedIn Page.
  
• Ensure their LinkedIn profiles correctly list your company, which prompts new connections to follow your Page automatically.

Tip #9: Get Customers and Advocates Involved

Customers who love your brand can help spread the word.

• Invite loyal customers and advocates to post about your company on their networks.
  
• Their genuine enthusiasm can attract new followers.

Tip #10: Engage with Relevant Thought Leaders

Build relationships with influencers and respected industry figures by mentioning them in your posts.

• @Mentioning them increases the chances they’ll reshare your content, exposing your Page to their audience.
  
• Use this tactic thoughtfully to avoid seeming spammy.

Tip #11: Collaborate with Influencers

Partner with industry influencers to co-create content.

• This cross-promotion introduces your brand to new audiences while giving influencers access to your followers.

Tip #12: Launch a Follower Ad Campaign

Use LinkedIn’s Dynamic Follower Ads to target specific audiences and grow your Page.

• These ads are designed to attract highly relevant followers quickly.
  
• Leveraging LinkedIn’s targeting features maximizes your campaign’s effectiveness.

Tip #13: Have Executives Promote Your Page

Encourage company leaders to regularly mention and link to your LinkedIn Page.

• Executives’ large professional networks can drive substantial traffic and followers.

Tip #14: Create Showcase Pages

Set up Showcase Pages to highlight major sub-brands, business units, or initiatives.

• These pages provide additional entry points to your main Page.
  
• Avoid creating too many to keep your LinkedIn presence focused and clear.

Tip #15: Analyze Competitors

Study competitor LinkedIn Pages to discover what’s missing or underused.

• Use these gaps to offer unique content that attracts followers looking for fresh perspectives.

Tip #16: Increase Your LinkedIn Growth with Trusted Follower Services

Growing your LinkedIn followers organically is ideal, but it can sometimes feel slow and frustrating. If you want to accelerate that growth while keeping it genuine, LinkedIn Follower Services by Socialplug offers a smart solution to help you gain traction. Here’s how these services can support your growth strategy:

• Real, Relevant Followers: Socialplug connects you with authentic LinkedIn users who are relevant to your industry and interests. This means the followers you gain are more likely to engage with your content and add value to your network.
  
  
• Push Your Visibility Quickly: Increasing your follower count helps your posts appear in more feeds, increasing organic reach. This creates a positive feedback loop where more engagement leads to more followers naturally over time.
  
  
• Complement Your Organic Efforts: This isn’t about buying fake followers or cutting corners. Instead, it’s a trusted way to give your LinkedIn Page a jumpstart while you continue posting valuable content and engaging with your audience.

Using services by Socialplug services can save you time and effort by expanding your reach more quickly, helping you build a community that genuinely cares about what you share. It’s a practical and effective tool to grow your presence without losing the authenticity that matters most on LinkedIn.

Why Building a Quality LinkedIn Network Matters More Than Numbers

Building a LinkedIn page is more than just growing followers; it’s about increasing visibility, and it’s about increasing real-life connections. So, prioritize connections who:

• Engage with your posts through likes, comments, and shares
  
• Participate in discussions and provide thoughtful feedback.
  
• Have expertise or roles that align with your professional goals

A strong, engaged network will allow you to share your views, your opinion, and most importantly, real-life opportunities. 

How to Measure Success Beyond Follower Count on LinkedIn

While growing your platform, it might feel a lot, I mean A LOT, so how do you measure success? Here are a few things you can look into to actually find out how much you grew:

• Post Engagement: While growing engagement is really important, check that people are engaging with your post, are they liking, commenting? Or even just engaging? Check these to get the real idea of your profile. 
• Connection Requests and Messages: Yes, connections are important, but not all connections are “meaningful”. See who your connections are, don’t just keep connecting with random people, try to make connections with people who can actually bring some meaningful engagement for you.
• Profile Views: The more the profile views, the more the reach, so check how your profile views are changing. 

Checking these LinkedIn statistics will give you a real measure of success.

Final Thought

If you wanna grow your LinkedIn followers, then start by following the tips mentioned above and watch your account soar to new heights. We know it’s sometimes really difficult to actually increase your followers, but follow these tips and you’ll thank us later.

Also, remember to be consistent and post regularly, to always reach the right audience! So, if you wanna increase your LinkedIn followers, start today!