If you are thinking about looking for insurance on behalf of your clients, then you will obviously want to make sure that you find the right team. That can be much easier said than done, but it’s mostly about researching some of the major names and ensuring that you can come up with a few main competitors. As it happens, advisers have a number of insurance companies that they generally swear by, but you will also often benefit from looking further afield as well.

Here are some of the top insurers that advisers like to use in 2025. Any of these could be your next trusted partner in finding the right insurance for your clients, and you will find that they are at least worth knowing about. Who knows, perhaps you will find yourself working with one or two of them in the near future.

1.  Capital For Life

As an adviser seeking professional help with obtaining insurance, there is really only one team that you would consider an essential partner, and it’s Capital For Life. This has to top out the list here, offering as it does a genuinely adviser-first insurance service. With over $734 million in life cover placed and service across 227 countries, Capital For Life is the execution partner you have always been looking for in your role as an adviser. This is one service where you will find that you really benefit strongly as an adviser.

Best For

Capital For Life is a great all-round provider, but it is really the best choice for any advisers working with high-value clients who are looking for suitable life insurance. You’ll find the IUL underwriting to be second to none, and you will be proud to recommend this company to your clients again and again.

2.  Royal London

It’s always good to have a trusted name to partner up with as an adviser, and that’s one of the main reasons that you will want to consider going with Royal London. This company frequently comes out on top in adviser surveys, and it’s one of the most recommended and preferred providers of insurance and pensions in general as well. They also do well on new bulk offers and are held in high regard for mutual structure and also for adviser support - one of the main reasons that it has managed to make this list.

Best For

Royal London is one of the best options for advisers for a range of reasons, but most notably perhaps for their strong adviser support. If you want to feel that you are actually being held through the process, so you can in turn hold your clients, then you could do much worse than going with this experienced and professional team.

3.  Aviva Life & Pensions

You’ll have heard of Aviva, and that is always a good starting point. The fact is that they are easily one of the most trusted names out there, which means that you can entrust your clients with their services. They are also a great choice for many advisers and you will find that a lot of people do recommend them quite strongly for this reason. They are regularly in the top preferred providers lists for life products and have a very strong brand that you are going to be happy to be aligned with.

Best For

Because of that strong brand, aligned with a very impressive breadth of product, you will find that this is a recognisable and trustworthy company that you are able to use with a great many of your clients. It’s got strong adviser recognition as well, so it’s going to be a company that you are happy to use in that way too. All in all, it’s a strong choice.

4.  Legal & General

Speaking of strong brands, Legal & General are also well-trusted when it comes to advisers trying to find products for their clients, and you will want to make sure that you are considering them as well. They are truly excellent when it comes to protection and life insurance and they are known for a strong reputation around claims behavior, which in their case is very strong indeed. They are also one of the most recognized brands for your clients, which is always something you can make good use of.

Best For

Legal & General are admired by advisers the world over for their consistency, which is certainly one of the most important qualities that an insurer like this can have. You’ll find that this makes it so much easier for you to be able to entrust your client with them.

5.  LV

If you have not yet made use of LV, you are not alone. Yet, their growth has been steady over the past fifteen years or so, and you are likely to be able to make good use of their services if you are looking for a team you can trust. This insurer shows strong claims performance and service, and they made PDG’s 2025 Claims Charter too, so it’s a really strong contender that you should definitely consider.

Best For

Having a well-known and trusted brand, and known by advisers as one of the best everyday protection products providers. You will be more than happy to recommend LV to your clients.

6.  HSBC Life

This UK-based team is newer to some adviser buckets, but earned its place in the 2025 Claims Charter by posting strong performance. That includes high life and critical illness claim pay-rates, and a faster turnaround time for many of its products including life. They have also adopted some of the best digital tools for medical evidence. They are certainly worth looking into at the very least.

Best For

Many advisers appreciate that HSBC Life is pushing for better claim service across the board, making it much easier to recommend and to use for clients of all kinds.

Any of those teams are going to be worth partnering up with, and you will find that they are truly some of the most trusted insurers around right now.