5 eye-catching stamps depict 20th-century travel posters from golden age of commercial art in Canada

Published
07/25/2022 by

Canada Post released five new stamps today featuring nostalgic travel posters from a golden age of commercial art and tourism marketing in Canada.

With railway expansion and, later, the advent of the automobile, Canada's popularity as a tourist destination surged in the early 20th century. Railways and steamship companies promoted the burgeoning industry by commissioning illustrators and designers to target globe-trotting tourists and Canadians alike. Ad campaigns beckoned people to explore Canada's wild beauty and urban attractions by promising world-class adventure, scenery and luxury.  

The boom in travel advertisements with a distinctive and elegant style fostered a golden age of commercial art in Canada. The five posters chosen for the issue evoke nostalgia for an era of glamorous travel:

  • An observation car on the Canadian, Canadian Pacific Railway's premier transcontinental train, in the Rocky Mountains (1955, by Canadian artist Roger Couillard).
  • The breezy glamour of cruising the Great Lakes with Canadian Pacific (circa 1937, after the work of British artist Tom Purvis).
  • The Royal York – now the Fairmont Royal York – a landmark hotel in downtown Toronto (circa 1935, by Norman Fraser, birthplace unknown).
  • Skiing in style at picturesque Mont-Tremblant ski resort, Quebec (1939, by Austrian-born artist Herbert Bayer).
  • The welcoming sandy beaches and lighthouses of Canada's spectacular east coast (circa 1950, by Saskatchewan-born artist Peter Ewart).

The stamps were unveiled at the inaugural CAPEX 22 International One Frame Stamp Championship Exhibition held at the Metro Toronto Convention Centre, June 9-12.