Instagram needs no introduction in the social media landscape. The sheer number of users that it has and keeps attracting is a huge testament to its breathtaking popularity.

To drive home this point, it might interest you to know that more than 2 billion users actively use this social media platform monthly. Furthermore, 9 out of every 10 users actively follow a business account, at least. For more information on the immense amount of engagement on this social media platform, you can see: https://businessandpower.com/.

In light of this, leveraging it for brand awareness and business development purposes is a no-brainer. However, this has also made it a highly competitive platform as industry competitors try to make the most of it.

It therefore begs the question of how to edge competitors in this regard. Buying likes is one of the recommendations and some of the reasons for this recommendation will be pointed out here. So, keep reading to find out.

The Logic behind Increased Instagram Visibility through Purchased Likes

Organically building one’s Instagram account is the usual way visibility is increased. However, the pace at which this happens can be discouraging and challenging for some. Thankfully, there is an alternative and a yet visibility-increasing one at that.

It is the growing practice of buying Instagram likes. Some of the reasons this move is capable of improving visibility on this social media platform are discussed below:

1. Boost Engagement Rate

Instagram has an algorithm that determines a lot of things that happen. This includes how contents are valued and their display rate.

Higher engagement through likes is one of the yardsticks for deciding valuable content by the algorithm. The algorithm is usually subjected to changes at various times in the spirit of conforming to present realities.

However, increased engagement happens to be one of the consistent yardsticks for deciding valuable content and increasing display rate. As a result, getting Instagram likes inorganically through the purchase of likes can do the trick.

2. Enhanced Reach on Instagram Stories

Instagram is one of the most used social media platforms and there are clear reasons for this. One such is the openness to innovative ideas that enhance user experience. The introduction of Instagram stories in the second half of the year 2016 is a prime example of this. This is a feature that allows for the posting of videos and photos temporarily.

It is temporarily seeing how the posted videos or photos disappear after 24 hours. It has been hugely welcomed by users and it is seen as a viable way to increase visibility on the platform. Against this backdrop, increased likes on the platform also increase the likelihood of making it to Instagram stories. So, it is a reason to seriously consider the idea of purchasing Instagram likes.

3. Improved Perception

There are conscious and subconscious decisions taken by potential consumers or simply viewers on Instagram. One such is using popularity as a yardstick for determining authenticity.

For example, while it is sad to think that there are many handles that impersonate popular handles, there is a common approach to identifying the right handle. The number of likes is one of the yardsticks.

In essence, you stand a good chance of improving the perception of your profile with increased likes through this inorganic visibility-building method.  By the way, this can be very crucial in building partnerships, collaborations, and even getting brand sponsorships.

4. Organic Followers Will Follow Suit

One of the arguments against the practice of purchasing Instagram likes is that it is inorganic. Well, the truth is that getting organic likes will eventually come.

It even increases the likelihood of gaining it organically. This is because users are more likely to show interest in content that has already gathered a lot of likes and also drop theirs. By the way, you should not forget that your increased likes, albeit inorganic, will increase your content display rate. As a result, users who would eventually like your content organically would see it.

5. Better Visibility in Hashtag Listings

Instagram is one of the platforms that is well known for the use and importance of hashtags. This is because they largely determine how discoverable posts would be on the platform.

The good thing about increased content likes is that it increases the likelihood of climbing higher in hashtag searches. In other words, this increases the chances of being discovered by users who search for content using hashtags.

6. The Benefit of Social Proof

Imagine these two scenarios that help drive home the point being established here. You see two contents on Instagram. The first one has 24 likes, while the second has over 600 thousand. The question is which of these you are likely to check out if you only had time and/or data to check one of them out.

It is the one with over 600 thousand and social proof is the explanation for why this is the case. You see, you are most likely going to do this out of curiosity. By the way, it does not matter if they were obtained through inorganic means, which is why making such a purchase would do the trick.

7. Brand Recall

Brand recall on Instagram will be improved when your content frequently gains likes. This is especially true when there is a significant increase in the amount gained.

This in turn makes your post likely to be remembered, which is in your best interest. For example, it could mean that calls to action on your posts are adhered to by users.

Conclusion

There is an organic approach to improving visibility on Instagram. There are also inorganic approaches and very effective ones at that. The idea of purchasing Instagram likes is a prime example and you can check this for more insight into this. However, the purchase needs to be made from the right source.

It is only then that the 7 benefits discussed here and several others can be achieved. So, ensure that you make the purchase from the right source when you decide to go this inorganic route for improving profile visibility on Instagram.