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818 Tequila Wants to Give You $8,180 for Your Best Summer Ever

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#818Tequila #BestSummerEver #KendallJenner #Tequila #Sweepstakes #Sazerac
Published
10/26/2026 by

818 Tequila is making this summer its biggest yet. As the brand celebrates its fifth anniversary and enters an exciting new chapter following its recently announced strategic partnership and financial investment from Sazerac Company, 818 is launching its "Best Summer Ever" campaign — a season-long celebration of the 818 cocktails, gatherings, and moments that make summer worth toasting.

At the center of the campaign is the "Best Summer Ever" Sweepstakes, launching June 2 and giving multiple lucky fans the chance to win $8,180 throughout the summer to make their dream summer a reality. Whether it's a weekend getaway, or a summer full of perfectly made margaritas, 818 is here to make it happen. The campaign launch video is now live featured on the 818 Instagram.

Throughout the season, 818 will also host weekly "Summer Fridays" giveaways across their Instagram and TikTok channels featuring curated 818 cocktails and collaborations with brands that capture the best of the season. The partner lineup includes DUNE Suncare, Hommey, FWRD, Ring Concierge, and more, with new partners dropping each week.

"'Best Summer Ever' really captures the magic of 818 and the kind of experiences we want to create for our community," said Kendall Jenner, founder of 818 Tequila. "For us, summer has always been about the rituals; the golden hour margarita or the spontaneous hangouts over tequila cocktails that turn into the best nights."

"This "Best Summer Ever" campaign is a celebration of those perfect summer moments, made even better with an 818 cocktail in hand, and we can't think of a better way to kick off this exciting new chapter for our brand!" said Kathleen Braine, Chief Marketing Officer of 818 Tequila.

The campaign will also culminate with a National Tequila Day celebration in the Hamptons on July 24 at the iconic Surf Lodge, where 818 will host a weekend of exclusive experiences and community-driven events, with additional details to be announced.

The recently announced partnership with Sazerac marks an important next step for 818 as the brand continues to expand its presence. By bringing together 818's strong consumer connection with Sazerac's brand building expertise, the partnership creates an opportunity to further strengthen 818's reach across key markets.

Fans can enter the 818 "Best Summer Ever" Sweepstakes throughout the summer, and can find 818 near them at drink818.com/store-locator. Full sweepstakes details are available at drink818.com/818summer. "Summer Fridays" giveaway announcements and campaign moments will roll out weekly across 818's social channels.

For more information, visit drink818.com and follow @drink818 on Instagram and TikTok.

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