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90+ Cellars Launches Special Edition Napa Cabernet to Mark 150th Lot

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#wine #cabernet #luxury
Published
09/19/2017 by

90+ Cellars, one of the fastest growing wine companies in the U.S., today announces the introduction of a limited release wine to mark the brand's 150th Lot — a significant milestone for a company that has never owned a vineyard, grown a single grape or taken on any major investment. 90+ Cellars, which was started in 2009 under the Latitude Beverage Company umbrella, curates wines from highly-acclaimed vineyards and wineries around the world, and bottles those wines under its own labels for less. 

Lot 150 represents the company's 150th unique wine from a specific winery and region. It is a limited release Cabernet Sauvignon from one of the most respected producers in the highly-regarded and historic Spring Mountain District in Napa Valley, California. The wine sells for nearly $80 under the source label, whereas 90+ Cellars is offering the wine for $40 under its own label. These savings are due to the cost efficiencies created by 90+ Cellars' unique business model, which allows wineries to sell premium oversupply to consumers at lower prices while maintaining anonymity — a win-win for both wineries and wine drinkers.

This business model has been key to Latitude Beverage Company's growth over the past eight years; the virtual wine company now sells nearly half a million cases of wine annually. Its leading brand, 90+ Cellars, has been named an Impact Hot Brand the last two years, and has become one of the only privately-owned super premium wine brands listed in the top 20 of the Northeast region.

"The landscape of the U.S. wine industry has gone through major changes since we first launched 90+ Cellars," says Kevin Mehra, CEO, Latitude Beverage Company. "However, what remains to be true is that there are still opportunities to bring world-class wines to consumers at incredible prices. Lot 150 is a perfect representation of what our brand and business model are all about — making great wine more accessible." 

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