Site Search

Get Luxury News by Email

Live the Good Life

Categories more

Sections

Other

A Mechanical Watch / An Electric Vehicle

Be the first to review this item!

#bellandross #bellrosswatches #watchaddict #watch
Published
02/08/2021 by

Who said tradition could not find some common ground with modernity and technicity? Bell & Ross passionately follows developments in electric cars and considers Bollinger Motors as the SUV standard in this sector.

Known for their precision, functionality, legibility and water-resistance, Bell & Ross has become a benchmark in the world of professional aviation watchmaking. Focusing on these four guiding criteria, its timepieces manifest pure lines and timeless elegance. Over the years, the brand has forged a philosophy based on an approach - functionalism; a method - the combination of expertise; and a vision - the development of watches for a professional use.

Bollinger Motors, an American automaker of electric vehicles was founded in 2014 in New York City by Robert Bollinger. His idea was to develop a full-size electric offroad vehicle. The designers’ first of was a prototype car called B1, presented in 2017. The car reveals a signature feature and an austere design that is distinguished by an angular body covered with a matte varnish and the possibility to remove the rear part of the roof to mark a
real utility.

Above all, this utility car was designed to go possibly everywhere. Their generous ground clearance and angle of attack should effectively allow it to navigate in very rough terrain. A promising masterpiece: the BOLLINGER B1 is offroad, squarer than a Rubik’s cube, and the first true 4×4 franchiser equipped with a 100% electric motor.

TWO MEN / ONE VISION

Both managing human-size companies, they are also passionate about mechanics and advanced technologies with a sharp functionalist approach and obsessed with pure graphic lines. When Bruno Belamich – Creative Director and Co-Founder, Bell & Ross – saw the BOLLINGER B1 for the first time, he told himself: “If the BR 03 were a car, this would be this one! The BOLLINGER B1 is to automobile what the BR 03 is to watchmaking: A 100% utility object designed by engineers for extreme thrill-seekers”. Both brands have an affinity with each other in many ways. They worship details. They envision the same design aspirations and principles. Functionality is key, and minimalism— sacrificing the simply ornamental and superfluous in favor of the essential— is vital. They share a matching radical project formula: 100% function + 0% compromise = 100% capacity. In other words, they each develop their own creations based on a key principle: “Every detail has its own meaning and function.” Mark Foster - Brand Director, Bollinger Motors to add: “Beautiful instruments. The subtle details, surfaces and textures are incredible. I love the vintage aviation inspiration in Bell & Ross branding. The weight feels solid, substantial, like you could jump from a plane -or a truck, without worrying about it.”

A SPORT UTILITY TRUCK / A SPORT UTILITY INSTRUMENT 

This genuine junction is about exploring their flagship and iconic models. Coming from different worlds but certainly looking in the same direction. Meeting all the same specifications and requirements as a Bell & Ross timepiece, the BOLLINGER B1 displays extreme simplicity on board, equipped with the bare essentials, in an environment dotted with visible screws, like the exterior bodywork giving pride of place to riveted panels ... The creative vision of Bruno Belamich, which has always driven him to design watches for professional use inspired by aeronautics, has not wavered. Over the years and the various collections, he has cultivated originality in consistency. ONE square design for TWO radical machines, Bell & Ross and Bollinger Motors are gems of simplicity, robustness and innovation. Both brands also invade the IN-ROAD territory with their OFF-ROAD offer. Bollinger Motors with their pick-up
version, a category that has been making a big comeback, even in town, in recent years. As for Bell & Ross, the brand launched a new Instruments for Urban Explorers, the BR 05…

Comments