Here, brutalism meets aerodynamism in a design inspired by the raw aesthetics of industrial heritage, with dial elements that echo the familiar charm of rumbling classic speakers and the precision of a hard diskdrive.
The central disk, reminiscent of spinning digital memory, brings hypnotic movement to a clean, minimalistic, organized, timeless and effortlessly cool dial. Encased in an aerodynamic, rounded case, the PE1/01 embodies the MAYA (Most Advanced,Yet Acceptable) principle: balancing innovation with a sense of familiarity.
More than just a watch, it’s a statement of attitude - a natural evolution of "SEVENFRIDAY attitude": daring in design, grounded in lifestyle.