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A seamless evolution from the classics, expanding SEVENFRIDAY’s journey into retro-futuristic style

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Published
03/10/2025 by

Here, brutalism meets aerodynamism in a design inspired by the raw aesthetics of industrial heritage, with dial elements that echo the familiar charm of rumbling classic speakers and the precision of a hard diskdrive.  

The central disk, reminiscent  of spinning digital memory, brings hypnotic movement to a clean, minimalistic, organized, timeless and effortlessly cool dial. Encased in an  aerodynamic, rounded case, the PE1/01 embodies the MAYA (Most Advanced,Yet Acceptable) principle: balancing innovation with a sense of familiarity. 

More than just a watch, it’s a statement of attitude - a natural evolution of "SEVENFRIDAY attitude": daring in design, grounded in lifestyle.

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