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A SEVENFRIDAY 10 Years In The (watch)Making!

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#watch #watches #watchaddict #timepiece
Published
01/30/2023 by

They say that all good things come to those who wait. Well, judging by the new M2/04 from SEVENFRIDAY, we’d say it’s spot on! And about time too!

This new timepiece is not just a celebration of our 10-year anniversary – rest assured we will celebrate. But it’s rather a distillation of all the key ingredients that caused SEVENFRIDAY to be noticed when it burst on the scene a decade ago.

First a bold shape, imposing yet graceful, reminiscent of a 70’s TV screen! Delve into the dial and immediately you are struck by the “complication by design” philosophy. Its original, yet unmistakable, time display artfully elaborated over seven (of course) layers hint at the possible intricate mechanism that makes
it tick! Taking centerstage is a stamped rhodium 7F logo, with a proud nod to its genitor and age.

Another iconic hallmark must be the animation ring, blending various metals and color finishings on the case. For the M2/04 it is a rather fetching brass with a nod to traditional watchmaking decoration, a bouchonné pattern!

Now those of you still awake will have noticed idioms more used with wines rather than watches; bouchonné, aging, and a nice golden brass color! And when you also take into consideration that we like to party, well we do have an alcoholic beverage to compliment and celebrate. Thanks to a very special fan of  EVENFRIDAY, we are presently bottling a cask-strength 10-year-old Scottish Single Malt.

Ergo the new M2/04 is nicknamed “the whisky” but don’t let it go to your head…just yet.

By using any iPhone or Android SEVENFRIDAY customers can scan the NFC chip on the back of the watch, register, and start exchanging with like-minded individuals and receive special offers and invites.

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