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Achieving Ultimate Smoothness: Dewar's Introduces New Double Double Whisky Series

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#luxury #whisky #whiskey
Published
04/05/2019 by

DEWAR'S® Scotch Whisky, the world's most awarded blended Scotch whisky, revealed today the launch of DEWAR'S DOUBLE DOUBLE, a small batch premium blended Scotch whisky series crafted using an innovative four-step aging process.  Paying homage to the brand's deep history of double-aging its whisky, DEWAR'S DOUBLE DOUBLE captures DEWAR'S position as a whisky pioneer, while representing a new era of innovation for the iconic brand that continues to push boundaries. To celebrate the launch of its newest innovation, DEWAR'S approached rising star Tuppence Middleton to create a short film inspired by the number four, which echoes the same inspiration the brand had for its four-stage aging process.

"Three things are fundamental to DEWAR's premium range: Age Statements, Double Aging and the Pursuit of Smoothness," said Stephanie Macleod, Master Blender for DEWAR'S. "Drawing inspiration from the archives of our first Master Blender, A.J. Cameron, we devised a unique four-stage aging process that harnesses these three fundamentals, resulting in an exceptionally smooth range of whiskies where each blend has its own unique flavor profile."

A Whisky Unlike Any Other

The first DEWAR'S DOUBLE DOUBLE release features three different age statements, including the brand's oldest marque yet, in both 375ml and 500ml bottles, each with unique sherry cask finishes:

  • DEWAR'S DOUBLE DOUBLE 21-Year-Old: Finished in Oloroso sherry casks, this blend delivers subtle notes of cinnamon and ripe vine fruits with a silky smooth finish.
  • DEWAR'S DOUBLE DOUBLE 27-Year-Old: Finished in Palo Cortado sherry cask, this blend delivers heady, aromatic, floral notes with honeyed fruits and sublet spice and the characteristic silky smooth finish
  • DEWAR'S DOUBLE DOUBLE 32-Year-Old: Finished in Pedro Ximenez sherry casks, this brings rich, ripe treacle notes with a hint of smokiness and the silky smooth finish.

"While Scotch has sometimes been perceived as traditional and conservative, DEWAR'S is reinvigorating the category with new innovations like DEWAR'S DOUBLE DOUBLE that nods to the pioneering spirit of the brand's founder, Tommy Dewar," said Zeenah Vilcassim, Global Brand Director for DEWAR'S Scotch Whisky. "And with consumers thirsty for deeper storytelling, our short film FOUR, a first for DEWAR'S, not only demonstrates the brand's timelessness within the whisky category, but cleverly captures its more premium side."

A Double Double Tale Filled with Suspense and Intrigue

To launch the brand's first innovation in five years, DEWAR'S has commissioned a short film. Actress Tuppence Middleton took on the creative project and crafted a short noir film, FOUR, about four lives in four rooms which can also be viewed in four parts. This mirrors the same inspiration Stephanie Macleod took in making DEWAR'S DOUBLE DOUBLE.

Filled with suspense and intrigue, FOUR takes place at a timeless hotel featuring a hotel manager, couple, dowager and hitman. The four different plots are all seemingly separate at first, but come together at the end for one surprising and delightful finale. 

Middleton co-wrote the script with actor John Hopkins and enlisted rising star Jennifer Sheridan to direct FOUR, as well as cast a robust line-up of both established and emerging talent, including Iwan Rheon, Jack Farthing, Juliet Stevenson and Nicholas Pinnock.

FOUR will premiere April 4th on DEWAR'S social channels and YouTube, where viewers can watch all four episodes of the film, as well as catch behind-the-scenes content and in-depth character vignettes. The brand will be hosting a launch day Facebook Watch Party at 7 PM EDT, during which fans can not only view the film in its entirety, but get the inside scoop directly from Tuppence Middleton herself on what it was like to create the film from scene to scene.

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