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Affinity Creative Rebrands Napa Valley's Brandlin Estate

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#wine #wines #winery #vino
Published
05/16/2021 by

Located in the heart of Napa Valley's famed Mount Veeder AVA, Brandlin Winery has been renamed Brandlin Estate, with the help of Affinity Creative Group. Brandlin Estate's parent company, Two Estates Wine Collective (formerly known as Cuvaison Estate Wines), engaged the agency to accomplish the rebranding program that included new packaging and wine labels, as well as a redesigned website. 

Dan Zepponi, president and CEO of Two Estates Wine Collective, explains, "Brandlin Estate is a more appropriate and meaningful moniker, as it honors the continuation of the Brandlin family's legacy, while underscoring our commitment to crafting luxury, mountainside, estate-grown wines. We also saw this moment as an opportunity to refresh the brand presentation and all key points of customer interaction. Affinity Creative Group was the obvious choice to accomplish this important task, as they have deep category experience, savvy market understanding, and they deliver superb creative work." 

With the goals of generating awareness of the name change and amplifying the storied history of the Brandlin Estate, Affinity Creative Group developed new branding with a look and feel that is elegantly understated, while commanding attention from every angle. 

Brandlin Estate's crisp new packaging system features a modern reinterpretation of the winery's previous mountain logo. Artfully rendered as a geometric representation of Mount Veeder, the agency used embossed parallel lines and patterns to subtly suggest mountain vine rows. 

"The new mountain icon pays homage to the vision and dedication required to grow grapes on Mount Veeder's challenging mountain terrain. Illustrated in a contemporary style, this new key visual element combines with classic typography to create a label that is fresh but timeless," says, Cynthia Sterling, creative director, of Affinity Creative Group. 

Affinity further leveraged this distinctive design device as an animated micro-interaction on the newly developed website. The subtle, unique attributes of the new mark, and its use throughout the site, help carry brand consistency through all essential points of customer interaction with Brandlin Estate. The Affinity digital team ensured a sleek and refined user experience on any device by creating the Brandlin Estate website with a mobile-first optimization approach. The sleek, intuitive interface features the Brandlin heritage story, details on the 95-year-old estate vineyard, and information on the exclusive wine portfolio, which is accompanied by a flawlessly implemented e-commerce system.

Brandlin Estate launched its updated packaging in May 2021, leading with the 2018 Brandlin Estate Mount Veeder Cabernet Sauvignon national release. The new website and online wine shop are now active at https://brandlinestate.com. 

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