The big day has arrived! After a pre-launch through an online campaign last spring, Alpina unveils today the AlpinerX Alive models that have been highly acclaimed by its community. Indeed, they are now available for sale.
Alpina has once again demonstrated the strength of its online community. On introducing the new AlpinerX Alive between May 3rd and June 2nd last year, the Brand gave fans the chance to customise their own model in choosing from over 1’500 configuration options. Among more than 1’500 design options, 499 configurations were carried out by 48 countries, to develop more than 1’920 AlpinerX Alive timepieces.
A true reflection of Alpina’s spirit
Of these 499 configurations, some combinations have achieved great success: an ultra-sporty red version, a bold and sleek “full black” variation, an urban-inspired design with flashes of blue, as well as a more vintage option combining a black dial and a beige strap. The first two models (€ 995) share a red or black rubber strap and fiberglass case, while the last two (€ 1,095) come with a leather strap and a steel case. Each model will be delivered with an additional velcro strap.
The first model, with its sporty red design, features a blue dial, a flange, hands and a red strap. Given its vibrancy and ultra-lightweight fibreglass case, this is the sportiest and most dynamic piece within this product line.
The "full black" version strives to be more discreet and adaptable, for those who want a connected watch to monitor them at work and during leisure time. Both the dial and the rubber strap are black, just like the hands. The navy blue bezel provides a hint of colour and subtle contrast.
As well as being the dominant colour of the third model, blue is one of the most fashionable tones for watches at the moment. Combining various shades, the red touch of the hands and the strap’s topstitching is suggestive of the urban and sporty heritage of this design.