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Alta Moda - A Lifestyle Brand for the Inspired and Discerning

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Published
10/21/2022

Alta Moda - A Lifestyle Brand for the Inspired and Discerning

Since its establishment in 1985, the fashion house of Dolce & Gabbana has been at the forefront of artistic and imaginative clothing design. With an incomparable selection of fashion items for men and women, high-end perfumes, cosmetics, jewelry, leather goods, eyewear, and accessories, Dolce & Gabbana has risen to become a household name across the globe. For some, the fashion house simply can’t become any more influential or prestigious. However, Dolce & Gabbana once again astounded the fashion world by launching its Alta Moda brand.

 

Defining Dolce & Gabbana’s Alta Moda

The Alta Moda fashion line stands as a testament to artistic prowess and otherworldly inspiration. Since its conception, Alta Moda has served to entice those with exquisite and unique tastes. Each year, more than 1,000 members of an elite client list are invited to attend the Alta Moda Collection show, which is typically held in the Mediterranean region. Producers of the show strive to showcase Alta Moda’s exclusive designs.

Although there is some risk associated with launching a new line of couture items, Dolce & Gabbana has always mitigated the risk by excelling in design and infusing their ware with unparalleled beauty. The Alta Moda brand was conceived to offer higher-end consumers with more discerning taste access to a new clothing line.

The first Alta Moda exhibit took place in Taormina Sicily in 2012, and it drew attendees from across the globe. The exhibit lasted an entire weekend and served to impress Alta Moda’s avant-garde designs. After such a successful event, it was decided that the Alta Moda collection would be exhibited every year.

 

Later Shows

Starting in 2012, exhibits have taken place exclusively in Mediterranean countries, and in 2015, Dolce & Gabbana officially introduced male items (the Portofino collection) to the Alta Moda lineup. This new line is complete with clothing items, shoes, bags, and hats that express the creative spirit that propels the Alta Moda collection.

In 2016, an exhibit was held in Hong Kong. This was the first exhibit to take place outside the Mediterranean, and attendees were treated to countless looks for men and women. More than 240 members were in attendance and the exhibit was held at the opulent and upscale Peninsula Hotel.

Held on the Italian island of Sicily, the 2017 Alta Moda exhibit took place in the city of Palermo. Inspired by the breathtaking natural beauty of the Italian coastline, the event was a success. In 2018, the last show utilized a “Night at the Opera” theme and countless celebrities were treated to a variety of men’s and women’s lineups. This time, the show endeavored to position Alta Moda as a leading lifestyle brand.

In the wake of the pandemic, the Alta Moda show was held in 2021 again, this time with even more celebrities and members in attendance. This exhibit featured even more collection items and close out with a live musical performance. At the start of 2022, the Alta Moda line took its place as a top lifestyle brand complete with luxurious pieces inspired by Southern Italy.

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