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Amorepacific Group Launches Select Key Brands on Amazon

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#beauty #luxuryskincare #facecare #luxurylifestyle
Published
08/07/2020 by

Amorepacific Group (Amorepacific), South Korea's leading beauty company, announced the launch of its brands on Amazon. Its namesake luxury brand AMOREPACIFIC and one of the company's latest US transplants Mamonde are now available in the Amazon Premium Beauty store. The full US assortment from both brands – ranging from skincare to makeup – are now available on Amazon.

"As the leader in Korean beauty, we are thrilled to collaborate and bring Korea's best known, performance-driven brands to Amazon customers," said Brian Lee, Head of Business Development at Amorepacific US. "We strive for our portfolio of brands to continue significant growth in the digital space as more and more US customers pursue the convenience of online shopping."

The move to broaden the US online availability for its brands is a part of Amorepacific's strategy to reinforce a seamless customer journey. The company has leveraged its global supply chain capabilities and data-driven approach to expand customer touchpoints in the US for nearly 20 years. Its portfolio of brands established in the region is a trusted curation of innovative Korean beauty formulas, including those from AMOREPACIFC and Mamonde. These brands cater to US customers' continued enthusiasm for premium skincare with natural ingredients, as well as their latest interest in beauty routines as a form of self-care.

With hero products including the 'Vintage Single Extract Essence' with fermented green tea leaves, the company's namesake luxury brand AMOREPACIFIC creates high-performance skincare powered by Asian botanicals like green tea and bamboo. Mamonde, newly available in the US since 2018, features award-winning skincare products that use natural flower ingredients. Its range of skincare and makeup products include 'Petal Spa Oil to Foam Cleanser' and the 'Red Energy Recovery Serum.'

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