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Angostura® Celebrates 200 Years of Bitters and Empowering Cocktail Creativity

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#bitters #cocktails #mixology #spirits
Published
11/20/2024 by

The House of Angostura®, world renowned for its bitters' production and empowering bartenders and curious cocktail creators everywhere, announced the release of the ANGOSTURA® 200-Year Anniversary Limited-Edition bitters, available in limited quantities at select national and regional liquor chains in October 2024.

This new commemorative bitters honors two centuries of the brand's craftsmanship and innovation, featuring a unique blend of globally influenced herbs and spices—many reminiscent of those used by the brand's founder, Dr. Johann Siegert, in his 1824 apothecary—paired with ANGOSTURA aged rum. This first-ever combination results in a bitters product unlike any other on the market, promising to transform the future of cocktail and mocktail creation much like the original ANGOSTURA® aromatic bitters pioneered the bitters' category 200 years ago.

"The special release of ANGOSTURA 200-Year Anniversary Limited-Edition bitters is both a celebration of where we've come from and where we are headed," said Katie Herrmann, brand director, Mizkan America, Inc., the exclusive distributor for ANGOSTURA® bitters for North America. "This release is more than a nod to our rich history; it's about ushering in the next 200 years of inspiring bartenders, at-home mixologists and curious cocktails everywhere with a unique and differentiated flavor that will fuel their creativity for years to come."

Celebrating 200 Years of Bitters and Cocktail Creative Excellence

Since 1824, ANGOSTURA bitters have been an essential and secret ingredient for bartenders and cocktail lovers alike. Poised to transform the bitters category—just as ANGOSTURA aromatic bitters pioneered the bitters' category 200 years ago—this latest release serves as both a nod to the brand's historic past and a commitment to its future, offering a versatile, bright and herbal flavor profile that pairs seamlessly with trending spirits such as tequila, gin, shochu and, of course, rum.

The ANGOSTURA® 200-Year Anniversary Limited-Edition bitters features premium ingredients and will be available in a custom-designed, collector's edition box, making it a highly sought-after item for those who enjoy unique, collectible spirits. Limited to just 120,000 bottles globally, this exclusive release promises to elevate cocktail experiences around the world.

A New Chapter in Mixology

Designed with both professional bartenders and home cocktail enthusiasts in mind, this new bitters offers an entirely fresh cocktail experience.

"Our goal is to continue empowering creators and innovators in the cocktail space," added Herrmann. "This limited-edition release celebrates our brand's legacy while opening new doors for creativity in mixology."

The new, ANGOSTURA 200-Year Anniversary Limited-Edition bitters will be available for purchase in limited quantity at select national and regional liquor chains including Total Wine & More, BevMO, Specs and Binnys as well as online at Reserve Bar and Bourbon Concierge in October 2024.

For more information and to explore new signature cocktail recipes created to highlight the tasting notes of the ANGOSTURA 200-Year Anniversary Limited-Edition bitters, visit www.angosturabitters.com. These recipes include:

Jalisco Old Fashioned
  • Featuring ANGOSTURA 200-Year Anniversary Limited-Edition bitters with bright, herbal tasting notes
  • Also featuring Amaro di ANGOSTURA® with tasting notes of aromatic spiced bouquet featuring flavors of cinnamon and toasted caramel

Toast to 200
  • Featuring ANGOSTURA 200-Year Anniversary Limited-Edition bitters with bright, herbal tasting notes
  • Also featuring ANGOSTURA® 1824 Rum, a well-rounded, medium-bodied palate with hints of chocolate, orange, spices and fruit

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