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Aston Martin announced as high-performance partner of The Jockey Club

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#horseracing #horseraces #equestrian #horseriding
Published
01/27/2024 by

Aston Martin is today announced as the official High-Performance Partner of The Jockey Club, bringing the ultra-luxury manufacturer’s thrilling horsepower to some of the UK’s most prestigious horseracing events.

The iconic British brand made its debut with The Jockey Club as High-Performance partner of The Derby Festival at Epsom Downs in 2023 and the new partnership announced today sees it extend its presence to now include The Cheltenham Festival, the Randox Grand National Festival at Aintree, Newmarket’s QIPCO Guineas Festival as well as the Betfred Derby Festival. 

Aston Martin will continue to proudly sponsor the Aston Martin Dash at Epsom Downs, with the Heritage Handicap taking place over the fastest five furlongs in the world on Derby Day. 

Putting its breathtaking high-performance cars at the heart of jump racing’s most prestigious event, Aston Martin will feature for the first time in The Orchard at The Cheltenham Festival in March where the supercar of SUVs, DBX707, the world’s first Super Tourer, DB12, and other iconic models from its world-class line-up will be on display. In addition, Aston Martin’s critically acclaimed DBX707 will support all The Jockey Club’s major events, transporting racegoers, owners, and VIP guests from helipad terminals into the racecourses.

As an ultra-luxury brand with high-performance at its heart, Aston Martin is the perfect partner for the sport of horseracing and this partnership builds on the company’s expanding presence at other leading international equestrian events including showjumping competitions in Europe and the United States.

Oliver Turner, Regional President of Aston Martin in the UK and South Africa, said: "Having become High-Performance Partner of The Derby Festival last summer, we are delighted to now extend our partnership with The Jockey Club. The sport of horseracing provides Aston Martin with exceptional opportunities to showcase our products to a discerning luxury audience and engage our loyal customer community at some of the UK’s most prestigious events. As a brand with a century-long bloodline of iconic models and thrilling horsepower at the heart of our products, we see great synergies with this incredible sport. We look forward to working with The Jockey Club to tell our story, commencing with the Cheltenham Festival in March, through to the Epsom Derby Festival in June, where we are delighted to return as the title sponsor of the Aston Martin Dash, the world's fastest horse race over five furlongs."

Jack Royle, acting Director of Partnerships at The Jockey Club, added: “Following a successful first link-up at the 2023 Derby Festival, we are delighted that Aston Martin has decided to take its association with The Jockey Club a step further to become our first High-Performance Partner. Aston Martin and The Jockey Club both share a rich heritage and association with performance and speed so this feels like a very natural partnership. Our major spring Festivals will soon be upon us and we look forward to closely working alongside the team at Aston Martin in order to help maximise their brand objectives at these marquee sporting events.”

 

 

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