Astral Tequila ('Astral') announced that it will introduce 'smart' bottles of its award-winning spirit to engage with consumers in-store and deliver customized digital experiences with the tap of a smartphone. The interactive spirits bottles featuring NFC technology will be the first of their kind in the U.S market. Astral is collaborating with NFC (near field communications) mobile marketing solutions provider, Thin Film Electronics ASA ('Thinfilm').
Beginning in December 2017, the bottles – which feature a custom, NFC-enabled neck collar – will be on store shelves in retail outlets throughout California, Texas, Florida, New York, Illinois, New Jersey and Georgia. While in-store at the point of sale, consumers will be able to tap their smartphones to bottles of Astral Tequila to initiate exclusive content, including original video from Jonathan Goldsmith, the actor best known for his former role as "The Most Interesting Man in The World."
Astral gave a preview of its partnership with Goldsmith this past June during a rare video message directed by David Lipman. "I told you I don't always drink beer," said Goldsmith. "I prefer tequila – Astral Tequila."
Astral Tequila was awarded The New York Times' highest rating, a Double Gold medal from San Francisco World Spirits Competition, and was named one of the "Top 10 Blanco Tequilas" by Food & Wine magazine. The company was founded by Master Sommelier Richard Betts, and has created a unique spirit reminiscent of the way tequila was made 150 years ago before the process was industrialized. The 92-proof tequila is elegant, complex, subtle, smooth and balanced.