Avi & Co. Completes The Hue Collection with Three New Timepieces

Published
09/28/2024 by

Luxury watch and fine jewelry brand and retailer, Avi & Co., proudly announces the launch of three new timepieces to the brand’s new Hue collection, following the initial introduction of the Pink Sapphire watch. These latest releases add to the collection’s range, which now includes timepieces crafted from Green Tsavorite, Blue Sapphire, and Red Rubies, redefining luxury with impeccable craftsmanship and contemporary design. 

The striking array of timepieces in the Hue Collection, each adorned with 945 meticulously cut natural stones, exemplifies Avi & Co’s dedication to precision and quality. Inspired by the successful Iced Diamond pave model, the brand collaborated with trusted overseas manufacturing partners to source the finest colored gemstones, which were precision cut to meet the exacting specifications required to achieve the collection’s remarkable aesthetic.  

The designs of the Hue Collection reflect the vision of Avi & Co founder, Avi Hiaeve, who aimed to create watches that are as impressive from the back as they are from the front. The bracelet design resembles a piece of jewelry rather than a traditional watch strap, eschewing tapering for a bold and opulent look. This attention to detail ensures that each timepiece makes a striking statement from every angle.  

The fully pavé, colored stone watch faces of the Hue Collection are designed to make an immediate impact, capturing attention from across any room. The collection’s vibrant hues—red ruby, green Tsavorite, deep blue sapphire, and pink sapphire—were inspired by the natural luminescence of the stones and reflect Avi’s preference for impactful and distinctive colors. 

At the heart of the Hue Collection is the Swiss automatic ETA 2892-A2 movement, renowned for its durability and reliability. This robust movement is celebrated for its performance under various conditions, making it ideal for both everyday wear and special occasions. The ETA 2892’s design ensures smooth operation and long-term reliability, aligning perfectly with the luxury standards of Avi & Co. 

The 44mm case size of the Hue watches adds to their bold and commanding presence. This substantial size not only enhances the watch's visual impact but also ensures it stands out in photos, catering to the desires of those seeking a statement piece.