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Baby Shots™ Launches In The UK

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#cocktails #mixology #spirits #cocktailbar
Published
03/06/2026 by

Sazerac, the global spirits company behind one of the world's biggest ready-to-drink success stories BuzzBallz, is expanding its UK shots portfolio with the launch of Baby Shots™, a new range of cocktail-flavoured shots built around Gen Z pre-drinks rituals and the celebratory moments that shape British going-out culture.

With Baby Shots™ - flavour comes first. There is no shot-burn and no push towards high-strength serves. Instead, the range brings three of the UK's most-loved cocktails; Pornstar Martini, Strawberry Daiquiri and Mojito, into chilled and ready-to-pour shot formats.

At 15% ABV, Baby Shots™ offers a smoother, easy-drinking alternative to traditional shots for legal drinking age consumers, with clear cocktail flavour leading the way and no preparation required.

The range launches in 50ml minis, perfectly designed for impulse picks and flavour hopping, alongside 700ml bottles for sharing.

"Pre-drinks is where friends make night-out decisions together - what to pour, what to share, what actually feels fun to kick-start a night out," said Lauren Selman, Global Brand Director, Growth and Innovation at Sazerac. "Baby Shots was created for that moment".

Baby Shots™ is now available on Amazon, with select convenience stores nationwide coming later this year. Suggested retail pricing is 99p for 50ml and £10.99 for 700ml.

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