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Bandero Premium Tequila Continues Rapid Expansion with Three New Markets Added In 2025

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#tequila #liqueur #cocktails #expressions
Published
05/04/2025 by

Bandero Premium Tequila, the latest venture by John Paul DeJoria, co-creator of Patron, expanded into the Illinois, Nevada, and North Carolina markets within the first three months of this year, adding to its existing presence in California, Colorado, Texas, New York, and New Jersey. This expansion comes as Bandero Tequila continues to win awards in the space. Bandero Blanco most recently took home the Gold Best in Class at the 2025 Berlin International Spirits Competition with a 95-point score—the highest possible rating in the competition.

Bandero was founded in 2021 and uses only the finest Blue Weber Agave, matured for seven years in the red clay soil of Jalisco, Mexico's Highland region of Los Altos. The result is a mouth-watering agave, lending way to a floral, honey suckle-flavored, and award-winning tequila. Bandero's values shine through every aspect of the brand. The Bandero Blanco tequila is 100% pure, with no additives, colorings, or sweeteners, letting the natural agave flavors shine. Every bottle is small-batch, meticulously crafted, and honors the traditional tequila-making process of Los Altos, Jalisco. Operations focus on sustainability with a zero-waste production process- liquid byproducts are repurposed for irrigation, and agave fibers support local agricultural initiatives. The canteen-style bottles are made with recycled glass and custom, plant-based vegan leather. Bandero celebrates Mexican heritage and craftsmanship, offering a tequila that is both bold and refined, reflecting the spirit of the modern-day caballero.

 

"As we grow into new markets, our goal is to continue to share our story of craftsmanship, heritage, and sustainability," said Johanna DeJoria, VP of Sales. "We've seen a 50% increase in sales from the previous year and expanded our market share by 40% in the last four months, which tells us there's a real appetite for a no-compromise approach to sipping tequila, one that prioritizes quality but is accessible at the same time."

Bandero offers two premium tequilas, an additive-free Blanco – triple-distilled and chill-filtered for exceptional purity and flavor, and its trending Café – blending the award-winning Blanco with Mexican coffee concentrate and agave honey, creating a rich, velvety spirit with notes of freshly roasted coffee, vanilla, and cacao. As tequila continues its rapid rise, becoming the second best-selling spirit in the U.S. in 2023 with $6.5 billion in sales, Bandero fills a key gap in the market, offering an approachable yet elevated sipping experience at under $50.

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