bebe x CIARA

01/15/2024 by

bebe is partnering with the Grammy Award-winning singer/songwriter, entrepreneur, philanthropist, and fashionista Ciara to create the bebe x Ciara capsule collection for Fall '24. Serving as Creative Director, Ciara will blend her unique, tomboy-chic style with bebe's unapologetically seductive, ever evolving fashion for an innovative collection with a focus on self-expression.

Ciara will be the face of the campaign which will launch throughout the US on social, out of home, and in print. It's an opportunity for Ciara to infuse her oft-imitated, never-replicated style into the collection and showcase statement-making looks. The collection will include deliveries for both Fall and Holiday and will expand across all bebe's key categories including dresses, denim, sportswear and accessories (hats, handbags, footwear, eyewear) and more.

"Growing up the bebe brand was iconic! My vision as Creative Director is to mix my own personal style elements of girl next door with tomboy, glam, and edge with a nod to the 90's. I want this collection to allow women to style it their way and feel confident on their terms," says Ciara.

bebe is a brand that has always celebrated bold, sophisticated elegance and is designed for the woman that wants to make a statement. The bebe customer knows what she likes and seeks that pop of edge and glamour in her wardrobe. Partnering with style icon Ciara, is a natural evolution for bebe, as she is widely recognized for her distinctive sense of style with just the right amount of eye-catching drama, while out and about or on the stage.

"We are thrilled to welcome Ciara to the bebe family. Her unique and bold fashion sense makes her a perfect partner for the bebe brand, and we look forward to bringing her creative vision to life for our diverse, global audience," says Joseph Gabbay, CEO, Bluestar Alliance.

Ralph Gindi, COO, Bluestar Alliance says, "Ciara is a true original whose style is a perfect reflection of what bebe is all about – sexy, bold confidence. The capsule will bring to life Ciara's love of fashion and accessories. It will give our loyal customers a way to personalize their statement-making looks for fall and holiday in 2024. We are in discussions for an exclusive launch with a select retailer."