The makers of Betty Buzz, the sparkling beverage brand, announced the launch of Betty Booze, a new line of gourmet low-alcohol, sparkling cocktails.
Founder Blake Lively commented, "These are the recipes I've been making for loved ones for years. But I have 4 kids now. And I'm tired. So here they are in a can. Enjoy. Responsibly…ish."
The launch of Betty Booze is part of the company's larger expansion strategy to win new audiences and occasions by challenging conventions of taste in sparkling beverage – and beyond.
"When it comes to quality, we're absolutely uncompromising. Whether it's Buzz or Booze, everything we make is real and delicious," said Andrew T. Chrisomalis, Co-Founder and Chairman of Betty B Holdings. "The early success of Betty Buzz proved people expect more from what they drink. And we're going to be the beverage company to serve it to them."
Betty Booze launches with three sparkling cocktails made from the freshest fruits, spices, herbs, and premium spirits:
Betty Booze is available in 4-packs of 12 oz recyclable cans (4.5% ABV, 355ml), $14.99 SRP