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Boqii Announces Partnership with World-Leading Hotel Group to Provide Pet-Friendly Stays

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#pets #pettravel #pethotel #travelingpet
Published
11/02/2021 by

Boqii Holding Limited ("Boqii" or the "Company") (NYSE: BQ), a leading pet-focused platform in China, today announced a strategic partnership with Yongle Huazhu, a joint company by world-leading hotel group Huazhu Group Limited (NASDAQ: HTHT and HKEX: 1179) and Sunac Cultural Tourism, to provide pet-friendly stays in Yongle Huazhu's Blossom House hotels. Boqii and Yongle Huazhu will develop unique services and solutions to offer easy and enjoyable hotel stays for pet owners and their pets.

As China's largest pet-focused platform, Boqii is committed to continuously enhancing its ecosystem to address different dimensions of pet and pet parent needs. The number of people choosing to bring pets on holiday increases every year, so much that traveling with pets is one of the fastest-growing trends in the travel industry. The large number of pet communities on Boqii's platform provide valuable insight into the needs and expectations of pet parents, which includes those for holiday accommodation. Founded in Lijiang in 2009, Blossom House is a market leader in the upscale boutique hotels field with a core philosophy of promoting the beauty of Chinese culture and preserving the local region's natural and cultural features. Having impressed the emerging middle class with its unique aesthetics, idyllic ambiance and creative collaborations, Blossom House intends to operate 100 hotels in three years, with pet-friendly stay as one of its most appealing services. Together, the two companies will jointly develop solutions to make hotel stays an easy and joyful experience for pets and pet parents alike.

"The partnership with Yongle Huazhu marks another milestone in our offline strategy execution," said Mr. Hao Liang, Chairman and CEO of Boqii, "Huazhu Group is a world-leading hotel group operating several thousand hotels in many countries around the world. With Huazhu's track record of success in hotel management and our extensive knowledge of pet parents and pets, we will co-develop pet-friendly hotel solutions that will be seamlessly integrated into our membership program to provide pet parents with hassle-free holiday experiences which are equally enjoyable stays for pets. We look forward to working with Yongle Huazhu in enhancing our service portfolio for pet parents and addressing the growing needs in our pet communities to lead accelerated growth for both companies."

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