07/22/2023 by
A parallel trajectory with Alpine

When Bell & Ross and Alpine join forces, it’s as much a meeting of values as a testament of technical partnership. “What brings the two entities together is the same passion for precision mechanics and high performance. Through this prestigious partnership, Bell & Ross is pursuing its quest for excellence and  innovation”, says Carlos-A Rosillo, Chairman and Co-Founder of Bell & Ross.

“When it comes to our partnership with Bell & Ross, our philosophy is one of style and performance. We work in a high-pressure environment where precision and performance are essential to deliver results. Wearing a Bell & Ross watch is not only a constant reminder of our goals, but also an integral part of how we achieve them: through precision, punctuality and reliability”, states David Gendry, VP Sponsoring, Partnerships and Communications at Alpine.

This rise in power is granted by the talents of drivers Pierre Gasly and Esteban Ocon, who both now wear a BR 05 Chrono, each engraved with their name and number. “This year, the BR 05 Chrono A523 completes the series of Alpine timepieces, subtly adopting its colour code while perfectly meeting the needs of the team’s drivers. But beyond style and colourways, above all, we are designing a tool that serves the driver: an ally at all times”, explains Bruno Belamich.
Talk about team spirit!


The BR 05 Chrono is making its competition debut this season, in Alpine colours. “For the first time, Bell & Ross presents a BR 05 in the colours of F1 and our partner team Alpine, complementing our existing models. The choice of chrono movement meets the needs of Team Alpine, who are of course measuring speed and sports performance. Bell & Ross conveys the Alpine identity in each of its designs through the colour code and logo”, says Bruno Belamich, Creative Director and Co-Founder of Bell & Ross.

Decorated with the French flag, complete with the team blue and displaying the Alpine logo as a counterweight to the chronograph hand, the finely graduated black dial with two counters focuses on readability and functionality under all circumstances – whether a dinner in the city or a professional meeting in the Grand Prix paddocks.


The chronograph version of the new contemporary urban collection from Bell & Ross, in all its Alpine boldness, reaffirms its dual nature: both sporty and chic. The design retains its elegant proportions, with a 42mm diameter case that continues to square the circle. Refined finishes alternate polished and satin-finished surfaces, creating a subtle diffusion of light. The watch can be worn with the steel bracelet with flexible, comfortable links, or the black leather strap. The BR 05 Chrono A523 is water resistant to 100 metres. Aimed at discerning connoisseurs, this timepiece is available in a limited edition of 500 pieces.


With more than 950 horsepower for a weight of 796kg and capable of reaching 355km per hour, the single-seater Alpine 523 is at the service of the BWT Alpine F1 Team’s ambitions. “In the search for the pinnacle in mechanical performance, the engineers at both Maisons aim to achieve maximum lightness while maintaining optimal endurance, using state-ofthe-art techniques and avant-garde materials. Both partners retain an artisanal approach: like the Alpine racing cars, Bell & Ross timepieces are still largely assembled by hand”, emphasises Carlos Rosillo.

Echoing this quest for efficiency, Bell & Ross has equipped its BR 05 Chrono A523 with a resilient movement, the selfwinding mechanical BR-CAL.326 calibre with hours, minutes, small seconds at 9 o’clock and date functions.