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BR 05 HOROLUM

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Published
12/27/2021 by

In 2017, Bell & Ross presented the BR 03-92 Horolum. Its name is drawn from “Horo”, referring to watchmaking or time and “Lum”, meaning light. This watch reproduced the company’s iconic “circle in a square” case, with the usual screws in the four corners. It endowed its numerals and indices in one of the most powerful Super-LumiNova® coatings that exists, the C5. Its intense green colour is reminiscent of that used to light airport runways at night. The collection was a resounding success.

The Horolum series has returned in 2021 with a new version based on the BR 05 collection. This sporty-chic family is designed for urban life. The watches in this collection revisit the brand’s iconic case. The designers have rounded the corners for a more elegant and mainstream result. The integrated “full metal” straps are one with the cases, forming a coherent whole.

From the original BR 03-92 Horolum, the BR 05 Horolum new timepiece has retained the bead-blasted steel of the case and the photoluminescent coating of the indices on the dial.

LUMINOUS MINERALITY

The new BR 05 Horolum adopts more urban and more mineral references. Its lines and finish draw on contemporary architecture. They pay homage to the minimalist and technical forms of modern buildings. Their strong rough concrete walls recall minerality, and thus the city.

The hands and indices of the BR 05 Horolum are covered in Super-LumiNova® C5, the most powerful photoluminescent coating that exists. It quickly accumulates light before rendering it in the dark with long-lasting intensity, thereby guaranteeing a high level of luminescence and excellent legibility at night. Its green colour, already intense during the day, is even more powerful at night. It truly glows.

LIMITED BOUTIQUE EDITION OF 250 PIECES

The BR 05 Horolum is inspired by the minerality of concrete and the stripping down of contemporary architecture. With its photoluminescent coating, it remains luminous and therefore legible, even in the dark. It is primarily intended for urban explorers who can be seen in the city any time of day or night.

his BR 05 Horolum is a limited boutique edition of 250 pieces. It is exclusively available in the 15 Bell & Ross boutiques around the world.

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