It's official…candy corn season is here! And BRACH'S®, America's #1 Candy Corn brand*, is celebrating in the sweetest way with the first-ever BRACH'S Candy Corn Suite, a tri-colored oasis that will take fans of the iconic treat to a Mellowcreme® candy dream.
Beginning today (Sept. 9), candy corn superfans and their families can reserve their stay in the BRACH'S Candy Corn Suite on a first-come, first-served basis, exclusively offered at two Great Wolf Lodge locations – Pocono Mountains, Pa. and Gurnee, Ill. Guests can make moments sweeter at these delicious destinations starting the first day of fall (Sept. 22) through Halloween (Oct. 31).
The suite will be decked out top-to-bottom in all things orange, yellow, and white, providing the ultimate experience for the more than half of Americans (64%) planning to celebrate the fall season who say they enjoy eating candy corn**. Candy corn superfans say they love candy corn most for the taste (74%) and because it reminds them of their childhood (56%). The guest experience includes:
"We know candy corn is always a hotly debated topic come this time of year, and in fact, our recent survey uncovered many Americans who plan to celebrate the fall season (72%) agree people have polarizing opinions about candy corn**," said Chad Womack, Director of BRACH'S Seasonal Marketing at Ferrara Candy Company. "We're focused on the candy corn superfans. I always love to see the creative candy corn memes crop up this time of year, and we're looking forward to seeing how fans enjoy a real-life candy corn dreamland with the BRACH'S Candy Corn Suite at Great Wolf Lodge. It's delicious-looking, fun, and oh-so timely for Halloween's sweetest moments."
Nearly half of Americans (47%) who plan to celebrate the season are gearing up for a fall family getaway this year**, and the BRACH'S Candy Corn Suite will be the ultimate destination to celebrate the season and make memories together. Reservations can be made via phone by calling 800-905-9653 and are available on a first-come, first-served basis. The suite sleeps up to 5-6 guests with rates starting at $349 per night (plus taxes and resort fees) and includes unlimited access to Great Wolf Lodge's expansive indoor water park for the duration of the stay. Guests will also have access to a collection of family-friendly attractions, immersive entertainment offerings and resort-wide seasonal events and activities. To learn more visit: https://www.greatwolf.com/candy-corn-suite.
Ferrara®, the owner of the BRACH'S brand, will also serve as the exclusive candy partner for the Trick-Or-Treat Trail during Great Wolf Lodge's annual Howl-O-Ween celebration Sept. 26 to Oct. 31. As families navigate the Trick-Or-Treat Trail at Great Wolf Lodge resort locations across the U.S., they'll discover moments of sweetness with iconic Ferrara treats being passed out, including NERDS®, SweeTARTS®, Laffy Taffy®, Trolli®, and BRACH'S® Candy Corn. This year, Great Wolf Lodge is even incorporating a candy corn-inspired Trick-Or-Treat stop along the trail, to further celebrate the iconic fall treat.
This year, BRACH'S is celebrating its 120-year anniversary, so to make the season even sweeter, BRACH'S is introducing its newest innovation, Mellowcreme® Autumn Leaves candy, in five fall-inspired flavors: Caramel Apple, Pumpkin Spice, Sweet Maple, Salted Butterscotch and Spiced Cider. A recent survey** conducted by BRACH'S revealed 42% of Americans who plan to celebrate the fall season are most likely to purchase special shaped candy, or candies with special themes (33%). These new treats are perfect for adding a festive touch to baked goods or including within a tasty snack mix, and bring the tastes of autumn in every delicious bite.
BRACH'S full fall lineup – including Mellowcreme® Autumn Leaves, Classic Candy Corn, Harvest Candy Corn, Mellowcreme® Pumpkins, Mellowcreme® Autumn Mix, Mellowcreme® Caramel Apples and Milk Maid® Caramels – are available at major retailers nationwide this fall season. Buy online or find the product at a store near you via the product locator.
Show how you make moments sweeter using BRACH'S Candy Corn with friends, family and loved ones by posting on social media, tagging @BrachsCandy. For seasonal recipe inspiration, visit Brachs.com.