Site Search

Get Luxury News by Email

Live the Good Life

Categories more

Sections

Other

Brochu Walker Announces Global Expansion With Opening Of 'Maison' Flagship In Seoul, South Korea

Be the first to review this item!

#fashion #apparel #clothes #quietluxury
Published
05/22/2026 by

Quiet luxury brand, Brochu Walker, announced today that it will be opening on July 18th, 2026 its first international 'Maison' flagship location in Seoul, South Korea. This move marks a significant new chapter in the brand's global evolution.

The 7,152.2 square feet (664.3 square meter) Brochu Walker Seoul Maison, which will house five floors including two floors for retail and a VIP private suite, is being designed by Seoul-based Blurker Design Studio as a sanctuary, emphasizing natural materials, soft light, and architectural balance. Key design elements will include Italian marble, quartz, natural oak and Olive trees. The space will invite a calmer, more intentional way of experiencing the brand.

From the beginning, Brochu Walker has been shaped by a sense of home—a world defined by quiet luxury, meant to be lived in—a maison. To that end, Karine Dubner, CEO and Chief Creative Officer of Brochu Walker, has been strategic in her selection of store locations in the US: Carmel CA, Westport CT, Southampton NY, Buckhead Village Atlanta, GA and most recently Montecito, CA. The brand also announced today that it will be opening stores in the US in late 2026 in Nashville, TN and Austin, TX.

For Dubner, Maison Brochu Walker Seoul is a natural extension of the brand's California roots. She designed Maison Brochu Walker Seoul as a fusion between California ease and Korean heritage, a space that feels warm, personal, and quietly confident.

Dubner said, "Seoul is one of the most influential fashion markets in Asia today. The customer is incredibly discerning—she values quiet luxury, premium materials, and pieces that feel personal rather than loud. In Korea, how you dress is a form of respect, whether you're meeting, working, or dating. That emotional relationship with apparel mirrors how we design: pieces meant to be lived in, versatile, and worn with intention. Seoul isn't just an expansion for us—it's a conversation we've been wanting to have for a long time."

Highlighting the importance of this new market, Brochu Walker also announced today that Cha Joo Young has been named as the brand's first Korean ambassador. Cha Joo-young is an award-winning actress known for her poised, discerning presence—embodying quiet confidence and effortless restraint.

Brochu Walker's Maison Seoul will open to the public on July 18th, 2026 at Apgujeong-ro 42-gil 26, Gangnam-gu, Seoul, South Korea.

Comments