Brody's Crafted Cocktails Continues Robust 2024 Expansion

Published
04/04/2024 by

Brody's Crafted Cocktails, the highly acclaimed purveyor premium ready-to-serve craft cocktails, proudly announces the continuation of its robust 2024 expansion strategy in collaboration with General Beverage. As one of the largest wholesale distributors in Wisconsin, this family owned and operated organization serves all of Wisconsin's seventy-two counties with over 12,000 licensed retail accounts. Official launch is scheduled for April 2024.

Brody's signature premium all-natural spirit-based cocktails, meticulously crafted in both classic and imaginative flavors, present a seamless solution for those seeking sophistication without the intricate preparation. The innovative blends are expertly designed to elevate any celebration, allowing consumers to simply uncork, pour over ice, serve, and relish mixology-level cocktails in the comfort of their homes or while on the go.

"Spirits-based ready-to-serve cocktails continues to be one of the only expanding categories in alcoholic beverages," states Cristy Neunson, Co-Founder of Brody's, "and savvy consumers continue to search for the best spirits-based pre-mixed cocktails available. The positive reception by consumers, retailers, and distribution partners, validating the focus and effort in bringing an exceptional cocktail experience to market, is truly humbling. The energy and excitement we are receiving in our new markets continue to support our goal in providing the highest quality, most unique and authentic cocktail experience to Brody's newest fans," she states.

Neunson continues, "Partnering with General Beverage to bring Brody's to retailers in Wisconsin continues our expansion plans in the Great Lakes region. Everyone at Brody's is anticipating a truly supportive and successful partnership in our goal to make Brody's the #1 ready-to-serve, authentic pre-mixed cocktail across the country."

Per General Beverage, "General Beverage is excited to kick off the new Brody's Crafted RTD Cocktails to our portfolio of brands in the Wisconsin market April 1, 2024. With adding the new Award-Winning Premium Spirit RTD's from Brody's, provides our organization with an excellent opportunity for the fastest growth category in Spirits."

Brody's perennially award-winning cocktails, available in 375ml bottles that serve up to five cocktails each, boast an alcohol by volume (ABV) ranging from 16% to 25%. Currently retailed in a myriad of states including GeorgiaMichiganGreater PhiladelphiaNevadaIowaWest VirginiaNew JerseyNew YorkMassachusettsRhode IslandConnecticutCaliforniaHawaii, and Florida, Brody's also caters to most states through its eCommerce partner, all with a suggested retail price of $11.99-$13.99 per bottle.

For more information on Brody's, product availability, or to make a purchase online, please visit www.drinkbrodys.com