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Brugal Rum and Minute Maid Park Unite to Bring Vibrant Flavors of the Dominican Republic to Houston

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#rum #caribbeanrum #cocktails #mixology
Published
09/07/2024 by

Brugal Rum, the ultra-premium rum brand from the Dominican Republic, is proud to announce its partnership with Minute Maid Park, home of the Houston Astros. Together the brands are igniting a thrilling new experience for baseball enthusiasts featuring a bespoke Brugal branded bar that will be a fan favorite on Minute Maid Park's Club Level. Located on the second floor of the stadium, the full-service bar will feature Brugal 1888 – a double-aged premium rum that combines the rich flavors of ex-bourbon and sherry casks – along with four specialty cocktails: the Dominican Old Fashioned, made with Angostura bitters and simple syrup; Dominican Lemonade, crafted with passionfruit puree and lemonade; a Caribbean Fizz, stirred with lemon juice and club soda; and a Space City Carajillo, featuring Maven Cold Brew and hints of vanilla.

The branded bar features Brugal's distinct dark blue and gold coloring along with Brugal 1888 shield emblems, accented with elegant wood paneling and Dominican style arches throughout, bringing Brugal's taste of luxury, exceptional artistry, and a touch of Caribbean flair to the stadium. Brugal's signature netting pattern can also be found throughout the bar, which pays homage to the hand placed netting that surrounds many bottles in Brugal's ultra-premium portfolio – a symbol of the need to protect precious cargo during travel.

"We are thrilled to partner with Minute Maid Park," said Brugal 1888's Maestra Ronera, Jassil Villanueva Quintana. "Baseball is deeply ingrained in our Dominican culture and heritage, extending far beyond a game and blending into a way of life. Just as this sport brings communities together, our partnership with Minute Maid Park allows us to bring a taste of the Dominican Republic to Houston, sharing our passion for rum with fans and celebrating our shared values of quality, craftsmanship, and community. We look forward to extending our warm welcomes to the fans of Minute Maid Park and beyond."

In addition to providing an ultra-premium beverage experience, Brugal will host a series of game day tasting events throughout the remainder of the season for those with Club Level access; giving guests a chance to sample and learn about the brand's rich 135-year history, storied liquid, and exceptional craftsmanship. Brugal will also be extending complimentary mementos, such as custom Brugal hand fans, to select fans at select games throughout the season.

In celebration of Hispanic Heritage Month, Brugal is excited to introduce their brand new La Casa Brugal Retreat Tour to Houston this September at Minute Maid Park's Street Fest. This traveling experiential and educational rum activation offers guests a unique opportunity to step into Don Andrés Brugal's Dominican country home, reimagined as a roving casa (house) where tradition meets modern elegance. The activation will travel all throughout Texas, enriching the moments we share with friends and loved ones – precisely what Brugal does best. La Casa Brugal features an array of touch points including a vibrant Brugal 1888 Rum Bar, where expert mixologists craft classic cocktails with a Dominican twist; and exclusive mixology sessions, where guests will create their own Brugal cocktail masterpiece, guided by expert mixologists who will share the secrets of perfect rum cocktails.

The Brugal branded bar is now open and will remain open year-round, offering guests a taste of the Caribbean whether they're attending a game, or concert.

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