Bulleit Frontier Whiskey Announces Impact of Ongoing White Oak Tree Restoration

Published
12/02/2021 by

Bulleit Frontier Whiskey announced that its pledge to plant one million trees over five years alongside partner American Forests, the oldest national nonprofit conservation organization in the United States, is nearing the halfway mark towards its goal. Following a successful first year of collaborative efforts, the brand is determined to continue battling climate change by means of reforestation efforts, strengthening its ongoing commitment to forging a more sustainable future.

Together, Bulleit and American Forests have thus far helped restore over 300 acres of oak forest – equivalent to nearly 230 football fields – in a combined effort to reforest landscapes home to the great white oak. Bulleit has emphasized white oak restoration, because they are a cornerstone species of forests in the Eastern United States that are essential to the future of so many industries, including the whiskey industry. By definition, bourbon must be aged in new charred oak barrels, which help give the liquor its color and taste. Once a Bulleit barrel is used to age the award-winning liquid, the life cycle continues with most barrels being used for years to come, aging other spirits like scotch, rum, and tequila. In addition to the amazing smells and flavors provided to a glass of bourbon, white oak forests offer immediate benefits to the local environment through carbon sequestration, the enhancement of air quality and conservation of water resources.

"Bulleit's commitment to a more sustainable future is and always has been an integral pillar of the brand," said Ricky Collett, Global and US Brand Director of Bulleit Frontier Whiskey, Diageo North America. "We're proud that our partnership with American Forests is helping make a positive impact on the environment, and we remain committed to making meaningful differences in the years to come."

Since the partnership's inception in 2020, 427,825 seedlings have been planted, providing projected environmental benefits including:  

  • Carbon Sequestration:
    • By the time they're fifty years old, the forests planted thus far will have stored 55,557 metric tons of carbon dioxide equivalent in their roots, stems, and trunks. This is equivalent to the emissions from burning 6.3 million gallons of gasoline, or the emissions from the energy use in 6,690 American homes.*
  • Air Quality:
    • The trees will eventually remove 18,847 pounds of air pollutants such as ozone, smoke, dust and particulate matter, per year. This is the equivalent of taking 288 cars off the road annually.**
  • Water Conservation: 
    • These trees will capture, store and filter 27 million gallons of water a year, equal to the volume of water stored by 41 Olympic swimming pools.**

"The impact that Bulleit has made in restoring oak forests in only one year is astounding," says Jad Daley, president and chief executive officer of American Forests. "The company's commitment to healthier forests is now extending into our Tree Equity work, and we are thrilled to have them as a partner in ensuring that people in all neighborhoods experience the benefits trees provide, no matter where they live."

The partnership has continued to evolve in its second year as Bulleit has expanded its support to include American Forests' Tree Equity program, by planting trees in neighborhoods that need them the most. Trees provide many benefits, but not all neighborhoods have enough of them. Tree Equity ensures that all people can experience the benefits trees provide. The Bulleit brand's first Tree Equity event took place in its home state of Kentucky on November 12. Bulleit supported the planting of trees in downtown Louisville, which will increase Tree Equity and provide a range of benefits to people who live and work in the area. The trees planted will provide shade and cool neighborhood temperatures, in addition to filtering water and removing pollutants from the air – a benefit especially important to the Louisville planting site, which is located near several expressways.

Sustainability continues to be a priority for both Bulleit and parent company, Diageo, who most recently announced the opening of its first carbon neutral distillery in Lebanon, KY producing American whiskey brands, leading with Bulleit Bourbon

Bulleit reminds consumers to both drink and live responsibly, as we work together to help preserve natural resources for generations to come.

*Estimates for carbon storage are derived from USDA Forest Service 'Forest Inventory and Analysis' data, and emissions equivalency data from the US Environmental Protection Agency's 'Greenhouse Gas Equivalencies Calculator'
**Estimates derived from average per-acre values in each project location using iTree County and iTree Landscapes.