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CAMPARI® & IMBIBE RAISE A TOAST TO A DECADE OF GIVING BACK WITH NEGRONI WEEK®

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#cocktails #mixology #mixologists #spirits
Published
10/29/2022 by

Campari®, Italy's iconic red aperitivo, and Imbibe Magazine will come together this week to celebrate the momentous 10th anniversary of Negroni Week. Over the past decade Campari and Imbibe Magazine, alongside bars and restaurants, have fundraised over $3 million dollars for charitable causes. In 2013 Negroni Week started with 120 participating bars and restaurants and has grown exponentially to over 2,000 participating accounts across the United States this year.

Campari kicked off the 10th anniversary of Negroni Week last night with a celebratory event that raised a toast to the world's best-selling cocktail*, hosted at the artfully designed Campari headquarters overlooking lush Bryant Park. In a beautiful venue that reimagines Campari's Italian heritage through the lens of New York, the event was attended by bar industry VIPs and New York's movers and shakers who joined Campari in raising a toast to Negroni Week featuring one-of-a-kind Negronis inspired by the past, present and future. Celebrating three spectacular ingredients, with Campari at the heart, the iconic Negroni has served as the muse to bartenders and bars across the globe for over 100 years. The celebration was elevated with Negronis mixed up by renowned bartenders including Chris Moore, Nick Bennett, Dale Degroff, Don Lee, Harrison Ginsberg, Julie Reiner, Linden Pride, Natasha David and Orland McCray, alongside Italian bites curated by Chef Michele Casadei Massari and Chef Marc Murphy. 

In its landmark tenth year, Negroni Week welcomes a new official giving partner, Slow Food. Slow Food is a global movement of local communities and activists across 160 countries that envisions a world where everyone has access to good, clean and fair food. The Slow Food Negroni Week Fund will directly support Slow Food's projects, while supporting the communities through grants, the preservation of cultural and biological diversity and the promotion of food and beverage education and knowledge exchange.

Campari will honor the 10th anniversary of charitable giving with a $100,000 donation to the Slow Food Negroni Week Fund. Following suit, Southern Glazer's Wine & Spirits, the largest wine and spirits distributor in North America, will be contributing to the fund. Additionally, Campari will pay tribute to Negroni Week today through participation in the 5th Annual Campari Day of Service, in partnership with the United States Bartenders Guild National Charity Foundation. Over 800 participants will come together to support Campari Day of Service, with Campari employees and bar industry professionals across the country giving back to their communities through service activities.

"As a longtime Negroni Week partner, Campari is proud to be at the heart of the charitable funds raised since 2013 and the classic cocktail that inspired this global initiative," says Ugo Fiorenzo, Managing Director at Campari America. "We're thrilled to once again be supporting Negroni Week and celebrating the landmark occasion of the 10th anniversary. Together with Imbibe and Slow Food, we invite everyone to join us in raising a Negroni to 10 phenomenal years of giving back and achieving meaningful change—and to many more."

Karen Foley, Publisher of Imbibe, said: "We're incredibly excited to be celebrating the 10th anniversary of Negroni Week with Campari, and to be welcoming Slow Food as our official giving partner in such a meaningful year. The initiative has come a long way over the past 10 years, and we are looking forward to another decade of celebrating and giving back."

HOW TO PARTICIPATE

Throughout Negroni Week, consumers can participate in charitable giving by enjoying classic or creative new Negroni offerings at participating bars and restaurants across the country.  For those looking to celebrate from home, an array of e-commerce partners are offering special Negroni "Kits" in celebration of Negroni Week; Curiada ($5 per Negroni Cocktail Kit donated to Slow Food Negroni Week Fund) and ReserveBar (dedicated Negroni bundles) and Sourced Craft Cocktails (three Negroni Cocktail Kits). The Negroni Week Shop is once again filled with a variety of creative vendors offering Negroni-inspired items all giving back to the Slow Food Negroni Week Fund. 

For more information about what's happening during Negroni Week 2022 visit http://www.negroniweek.com. Stay up to date on all Negroni Week news by following @CampariUSA and @Imbibe on Instagram, @CampariUS and @Imbibe on Facebook, and engaging with the #NegroniWeek, #Campari, and #imbibe hashtags. Campari & Imbibe encourage all who are 21+ to join in toasting to the 10th Anniversary of Negroni Week and remind you to please enjoy responsibly.

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