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Canadian CEO Terry Hui of Concord Pacific Among World’s Elite at Maxi Yacht Racing Competitions

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Published
10/26/2025

Every summer, idyllic coastal enclaves of the Mediterranean become the stage for some of the most renowned regattas in the world: the International Maxi Association’s Mediterranean Maxi Inshore Challenge. The inshore racing circuit wraps up this week in Les Voiles de Saint-Tropez, following the IMA Maxi European Championship in Sorrento and the Maxi Yacht Rolex Cup in Porto Cervo, Sardinia, Italy. During race weeks, these gorgeous harbours become dotted with 100-foot superyachts owned by members of the world’s elite, lined up to test both their skill and their status. 

The roster of Maxi owners reads like a roll call of titans of industry: Larry Ellison of Oracle, who revolutionized the America’s Cup; Patrizio Bertelli, the Prada chief whose Luna Rossa is a sailing icon; Sir Lindsay Owen-Jones, former L’Oréal CEO and long-time Maxi competitor; and Terry Hui, the CEO of one of Canada’s largest real estate firms, Concord Pacific Developments.

Hui stunned the sailing establishment by winning three straight Maxi World Cup titles in his first three attempts. To achieve that as a relative newcomer was almost unheard of in Maxi circles, where reputations are often built slowly over decades. Hui’s streak instantly placed him in conversations alongside long-standing titans of the sport.

At home, Hui leads Canada’s largest community builder, best known for transforming the Expo ‘86 waterfront lands into Concord Pacific Place Vancouver, developing Toronto’s CityPlace and Marylebone Square in Central London, the neighborhood’s largest redevelopment in more than 50 years. His place among the sailing world’s elite is partly due to the intrigue of a Canadian stepping into a Mediterranean billionaire tradition — and winning.

Hui’s sailing success reflects his broader philosophy as a businessman. A physicist and technology enthusiast, Hui emphasizes eco-efficiency in both his yachts and his developments. At Concord Pacific, he has developed 22 renewable projects across Canada and delivered the world’s largest EV quick-charge parkade. Just as carbon fiber technology transformed maxi yachts, Hui is pushing real estate toward a greener future.

His ability to marry sustainability with high-level performance and luxury has brought him success both at sea and on land. Hui entered the 2018 Maxi World Cup with a newly purchased “green” sailboat, Lyra, acquired only three months before the event. He has won 10 regattas with Lyra. Designed with eco-efficiency in mind, Lyra demonstrated that sustainable technology can be just as competitive on the water as traditional models. For Hui, the wins are proof that environmentally responsible innovation can triumph even at the highest levels of competition.

Competing in International Maxi Association races allows Hui to express the same values that define his developments with Concord Pacific: pushing the limits of technology, building for future generations, and proving that green innovation can thrive even on the world’s most competitive stage. This month, Hui will attempt to keep his streak alive with Lyra in the Maxi 3 division at Saint Tropez.

The Maxi racing circuit is a global statement of wealth, design, and legacy. To be in Porto Cervo during the Maxi World Cup in early September is to see a world few ever touch. The harbour glitters with yachts longer than city blocks. Crew members in coordinated gear shuttle between boats, running final checks before the race. Champagne flows at evening receptions hosted by Rolex and the Yacht Club Costa Smeralda. From the deck of a maxi yacht, the view of Sardinia’s rugged coastline looks like a painting. For both seasoned veterans like Sir Lindsay Owen-Jones and relative newcomers to the world’s billionaire elite like Terry Hui, these events continue to be pace setters for the world’s very best. 

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