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CJ 4DPLEX and Cinemark Announce Launch of ScreenX Auditoriums in Select U.S. Theatres

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#cinema #cinematechnology #movietheatre #ScreenX
Published
11/09/2022 by

CJ 4DPLEX, the world's leading producer of premium film formats and cinema technologies, and Cinemark, one of the world's largest and most influential movie theatre companies, announced today they have signed an agreement to bring the expanded immersive ScreenX technology to select Cinemark locations in the U.S. Together, they will convert auditoriums in six Cinemark theatres in Texas and California by the end of the year, with plans for a potential expansion.

ScreenX is the world's first multi-projection cinema with an immersive 270-degree field of view. ScreenX expands specially selected sequences of a film onto the left and right-side walls of the auditorium, surrounding audiences with extended imagery that naturally fills their peripheral vision and immerses them into the narrative of the film. ScreenX works closely with filmmakers and studios to ensure the highest quality presentation of the film in select key scenes with exclusive story-enhancing imagery produced by CJ 4DPLEX's VFX studio in Korea.

The deal comes at an exciting time for the immersive format, as it is rapidly growing its footprint in the U.S. and abroad. Recent ScreenX films include Marvel Studios' Doctor Strange In the Multiverse of Madness and Thor: Love and Thunder, Warner Bros.' Elvis, Sony's Bullet Train and Paramount's summer blockbuster Top Gun: Maverick.

"Cinemark is a world-class exhibitor with high performing locations all across the U.S. and Latin America," said Don Savant, CEO, CJ 4DPLEX Americas. "We are thrilled to partner with the Cinemark team to bring their moviegoers our Super Premium ScreenX experience, which is uniquely differentiated from what they can stream at home or on a mobile device. "

"Adding ScreenX auditoriums to select theatres builds on Cinemark's commitment to offering our moviegoers a truly immersive, cinematic experience that cannot be replicated at home," said Damian Wardle, Cinemark EVP of Theatre & Technology Operations. "We look forward to expanding our big screens and offering our guests a unique way to see Hollywood's newest content."

"It's an exciting time for the company as we continue to supply blockbuster tentpole films and work with filmmakers who are recognizing the format's unique ability to tell their story using ScreenX as their canvas," said Jong Ryul Kim, CEO of CJ 4DPLEX.

ScreenX theatres have grown dramatically since being introduced in 2012. In total, ScreenX is available worldwide in over 380 locations, across 38 countries. 

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