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CLMBR Launches In-Store Demo & Discovery Retail Experience Into b8ta Stores

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#fitness #gym #workout #health
Published
07/06/2021 by

CLMBR, a leader in connected fitness technology, today announced it will launch its innovative vertical climbing machine, CLMBR Connected, through a nationwide partnership with b8ta. Through the partnership, the brand will showcase CLMBR Connected prototypes in eight stores around the country, allowing customers the opportunity to experience the CLMBR brand and demo the product live and in person for the first time.

From now until March 2022, CLMBR Connected machines are currently available to the public to demo at b8ta stores in Houston, Palo Alto and San Francisco's Mission Bay area. Facilitated by b8ta employees and with the help of an instructional video from CLMBR's Director of Training & Education, Christa Dellebovi, those interested in CLMBR will get the chance to do an in-store demo and experience a sample instructor-led class.

"Since our launch, we have been looking forward to being able to share the CLMBR experience with the public," said Avrum Elmakis, CEO of CLMBR. "Through our partnership with b8ta, we will be giving fitness enthusiasts around the county the opportunity to come in, try our machines and experience the next best thing in connective fitness and the best modality in the fitness world first-hand."

CLMBR Connected provides users with the efficiency and excitement of group climbing classes through its on-demand library and community-based challenges - perfect for homes, offices, and multi-unit housing complexes with state-of-the-art design and cutting-edge technology. The first vertical climber to feature a large format display features a radical new design that removes the typical central shaft, allowing the user to look out and maintain correct body position while exercising. CLMBR Connected also comes with an integrated premium audio system that can fill an entire room with music and a companion app that allows users to enter personal metrics to calculate their reach, tempo and power to get a comprehensive summary of their workout. The CLMBR investment team includes a diverse mix of celebrity talent & key team members including Exercise Physiologist and CEO and Founder of 22 Days Nutrition Marco Borges, PUMA Creative Director June Ambrose, co-Founder and former CEO of YouTube Chad Hurley and rounded out by Entrepreneur Oliver Trevena (Caliwater / Dogpound) who is also the Creative Director of CLMBR.

"Vertical climbing provides a full-body workout combining high-intensity cardio with resistance training making it one of the most efficient exercises on the market that's  suitable for all fitness levels," said Christa Dellebovi, Director of Training & Education at CLMBR. "With CLMBR available for demos in these b8ta locations, we look forward to creating an inviting and comfortable way for people to try a new workout and really feel the benefits and discover the unique features that CLMBR brings to the vertical climbing world."

"At b8ta, we've been privileged to have a front row seat to the incredible growth in at-home fitness over the past few years," said Vibhu Norby, CEO at b8ta. "CLMBR is one of the most unique products we've ever seen in the connected fitness market, and we couldn't be more thrilled to introduce this groundbreaking product in our stores."

This July, CLMBR will be making its way to b8ta locations in Boston, Denver, New York City, Silicon Valley, and San Francisco's Hayes Valley area. These locations will have CLMBR machines ready for use for nine months.

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