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Código 1530® Tequila and Resistol Announce George Strait Approved Collaboration

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#tequila #cocktail #mixology #spirits
Published
04/04/2026 by

Código 1530 - the award-winning tequila co-founded by George Strait and made from a recipe and process that's been perfected over generations – unveils a new holiday gift that brings together the King of Country's favorite tequila and hat brand for the ultimate Cowboy Christmas. Launching just in time for holiday gifting, the refined "Cowboy Coffee Cocktail" kit provides everything needed to recreate an elevated Reposado serve at home, along with an exclusive Resistol hat inspired by the ultra-premium tequila. Crafted from fine black felt and defined by a graceful profile, the hat is adorned with signature brand cues and joins Resistol's George Strait Collection for a limited time this holiday season.

If there's one cowboy who knows a thing or two about tequila, it's George Strait. Known for his signature look—starched blue jeans, pearl snap shirts, and of course, a Resistol cowboy hat—Strait pioneered country music while staying rooted in his honky-tonk and western swing origins. Named a Resistol "Man of the Year," the Código 1530 cofounder wears his Resistol cowboy hat with pride, a testament to his authentic cowboy life and staying true to his roots. "When we started the George Strait hat line nearly 40 years ago, it was on a handshake deal," says Resistol President, Devin Marcum. "It's still our largest-selling line in Resistol, and it's still based on a handshake. It says a lot about our company, and about George Strait, as well."

Since 1927, Resistol felt cowboy hats have been handcrafted with care, combining traditional techniques with modern durability. Every hat is a nod to craftsmanship, Western heritage, and the timeless style that makes felt hats a staple in the wardrobe of every cowboy & cowgirl. Resistol's Código inspired felt hat is best worn while enjoying a refined Cowboy Coffee cocktail made with Código 1530 Reposado Tequila, honey fig syrup and cold brew, delivering a modern holiday classic that will make you want to tip your hat, embrace the season, and honor the legacy of Resistol hats that have defined the American West for nearly a century.

"The cowboy hat is more than just a piece of Western attire — it's a symbol of heritage, hard work, and timeless style. My Resistol hat is more than just a piece of clothing — it's a versatile, essential tool," says George Strait. "I'm proud to combine passion for the cowboy lifestyle with my favorite tequila in this special holiday gift. If it's not your favorite, you haven't tried it!" 

Every drop of Código 1530 is produced and "Bottled at Origen" at a private distillery in Jalisco, offering a lineup of expressions including Blanco, Rosa, Añejo, Extra Añejo Origen, and a Reposado tequila – the star of the "Cowboy Coffee Cocktail" - that's been rested six months in the finest Napa Cabernet French Oak barrels. Embracing time-honored customs without ever veering from the traditions of the region, all Código expressions are crafted without added sweeteners or colors from 3 ingredients: proprietary yeast, volcanic filtered water, and 100% blue weber agave matured for 6+ years before harvest.

"The American cowboy remains an iconic emblem of the West, recognized worldwide for something that represents rugged elegance, individualism, and adherence to a code that's endured for centuries," says Mary Jane Carpenter, Resistol Brand Director. "This ethos is embedded in everything we do at Resistol because we live the lifestyle everyday: we still ride horses, we ranch, we rodeo, and now we drink tequila."

Serving as the ultimate holiday gift for rodeo men & women, troubadours, lovers, and cowboys & girls from every walk of life, the King of Country approved experience is now available in a Classic Cocktail Kit ($79.99) along with a Deluxe version ($144.99) that includes an elevated hat box voucher to secure a custom fit limited-edition Código 1530 hat by Resistol – available exclusively via CocktailCourier.com while supplies last. 

For more information about Código 1530's offerings, please visit Codigo1530.com or follow along on Instagram at @Codigo1530.

 

ENJOY RESPONSIBLY
CÓDIGO 1530 TEQUILA, 40% ALC./VOL. © 2025 IMPORTED BY CÓDIGO IMPORTS, NIWOT, CO

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