Creative's Super X-Fi® Magical Headphone Holography Launches

Published
10/04/2018 by

Creative today announced the launch of the first manifestation of its game-changing Super X-Fi headphone holography technology – the Creative SXFI AMP. Made for Android users, the SXFI AMP combines Super X-Fi technology with a premium high-performance headphone amplifier in a dongle no larger than a finger.

This will be followed very shortly by the availability in the next quarter of the SXFI AIR. Designed with iOS users in mind, the SXFI AIR heralds a whole new generation of advanced headphones that incorporate Super X-Fi technology right into the heart of a Bluetooth headphone. Look out for the full announcement soon. To find out more about the SXFI Air, or to reserve one, visit: www.sxfi.com/air.

"Since its preview at CES Las Vegas in January this year, Super X-Fi has consistently blown the minds of reviewers with the way it has transformed the listening experience on headphones. Audio pundits have described it as 'frigging mind-blowing', 'magical', 'nothing short of amazing' and that 'it sounded glorious'. It's even bagged multiple awards. Pretty amazing, if you consider that all this was based only on sneak demos of a headphone audio technology. Super X-Fi is not just any 3D or surround sound technology; we had that 20 years ago. It's much, much more. Think of the magic of holography, but for audio, and for headphones. And now the real deal is finally here," said Sim Wong Hoo, CEO of Creative.

"We're proud to unveil the first two product manifestations of this magical technology, the SXFI AMP and the SXFI AIR. Both will revolutionize your headphone audio experience with movies, music and games on your smartphones, tablets, computers, and gaming consoles. Unlike standard headphone audio, where sound is pumped directly into your ears, giving you claustrophobic audio trapped inside your head, Super X-Fi will let you feel as if you were listening to audio coming from the outside world naturally, and your headphones magically disappear!"