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CROSS Partners with TrackR to Launch the World's First Trackable Pen

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Published
03/28/2017 by

Understanding the frustration felt after misplacing a beloved fine writing instrument, A.T. Cross Company is thrilled to announce a new partnership with TrackR, and to introduce the world's first trackable pen.

A brand that has been innovating fine writing instruments since its founding in 1846, CROSS paired its popular and most luxurious writing instrument with TrackR's powerful tracking capabilities to develop the CROSS Peerless TrackR.

The CROSS Peerless TrackR works when paired with a state-of-the-art app. It then uses Bluetooth® * and Crowd Locate technology to keep people in touch with their faithful writing tools while on the move.

If the pen falls from the pocket of a business suit or is left in a meeting on the other side of the world, the device can alert the owner to its last known location using the TrackR app. When the pen's Bluetooth connection is disconnected from its paired mobile phone, TrackR's Crowd Locate community will automatically start searching for your pen. If one of the millions of TrackR app users walks by your missing pen while running the app, you'll receive a confidential update with your pen's last known location. TrackR users help each other find over a million items every day worldwide.

Furthermore, the pen can even help people find their misplaced mobile phones. Following a simple button press on the cap, the pen can alert people to their device's whereabouts, even when left in silent mode.

Available in both carbon black and head-turning quartz blue, the Peerless TrackR boasts the latest Bluetooth technology and is powered by two replaceable CR1220 batteries.

"We understand that for many people, the barrier to purchasing a fine writing pen is a fear of losing it," said Bob Baird, CEO at A.T. Cross. "Beautifully designed and luxurious writing instruments have become a highly personal and important style accessory for many, and we developed the Peerless TrackR to answer this clear consumer need. We believe this will be one of our most successful launches to date."

CROSS has also unveiled an accompanying pen pouch that features a TrackR bravo device, to keep valuables and stationery essentials at hand, whatever the adventure. The stylish pouch, which is detailed with an instantly recognizable yellow zip, houses the TrackR bravo device inside an integrated pocket.

The TrackR bravo can ring your phone just like the Peerless TrackR, making it a fashionable yet functional accessory on-the-go or at your desk.

"We're ecstatic to continue expanding our works with TrackR program by partnering with well-known brands worldwide such as CROSS," said Chris Herbert, CEO and co-founder, TrackR. "The new Peerless TrackR Pen is another leap forward in effortless tracking, giving people peace of mind by relying on technology to remember where all our important items are located for us."

The CROSS Peerless TrackR (SRP $250) and CROSS Pouch (SRP $30) will be available in April 2017 for purchase at Cross.com/TrackR.

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