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Daewoong’s Nabota 200U Debuts in Saudi Arabia, Targeting Anti-Aging Market

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Published
04/14/2025
Strategic Expansion into the Middle East

Daewoong Pharmaceutical, a prominent South Korean company, has officially introduced its botulinum toxin product, Nabota 200U, to the Saudi Arabian market. This launch signifies a pivotal step in the company’s strategy to penetrate the Middle Eastern region. A symposium held on January 24 at Riyadh’s Fairmont Hotel marked the occasion, featuring a lecture by esteemed UAE dermatologist Hassan Galadari. Galadari highlighted Nabota’s comparable protein molecule size of 900kDa to that of AbbVie’s Botox, the current market leader in Saudi Arabia. Daewoong’s successful entry into this market, known for its stringent regulatory standards, underscores the product’s quality and the company’s commitment to excellence.

 

Nabota’s Purity and Efficacy

Nabota 200U distinguishes itself with a high purity level, exceeding 98% of the 900kDa complex, and is engineered to deliver swift and precise results. The manufacturing process minimizes the formation of inactive toxins by eliminating ice nuclei during drying, enhancing its safety profile. This positions Nabota as a formidable competitor in the anti-aging treatment sector, particularly for those seeking to reduce wrinkles and improve skin appearance. The product’s approval in 69 countries, including the U.S. FDA, the European Medicines Agency, and Health Canada, further attests to its global credibility.

 

Market Potential and Future Outlook

The introduction of Nabota 200 units comes at a time when Saudi Arabia’s cosmetic and plastic surgery market is experiencing significant growth, projected to expand from $7.899 billion in 2023 to $18.778 billion by 2032. This surge is fueled by the nation’s economic prosperity and a cultural emphasis on beauty and aesthetics. Daewoong’s move aligns with the increasing demand for effective anti-aging treatments that address skin concerns and wrinkles. As the company continues to establish its presence in the Middle East and Africa, Nabota 200U is poised to become a key player in the region’s aesthetic medicine landscape. 

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