Dark Horse's first foray into the rapidly growing wine in a can category is sprinting to retail shelves across the country just in time for summer. For the first time, the wildly popular wine brand is taking its signature wine and packaging it in cans that are not only stylish, but also packable and chillable for all occasions.
"It is no secret that the wine can category is beginning to take off," said Stephanie Gallo, Vice President of Marketing for E. & J. Gallo Winery. "Dark Horse is known for being a leader with unexpected offerings that overdeliver on quality, and cans fit right into this philosophy."
Dark Horse has launched their new cans with two of their top-performing varietals: Rosé and Pinot Grigio. Dark Horse's current Rosé offering is the number one selling Premium Rosé in the country1, according to leading national retailer data. The Dark Horse Pinot Grigio can, like Rosé, is also sourced from California and both are perfect for warm weather occasions this summer. The bold, striking silver cans boast an eye-catching design and contain the same high-quality wines as their bottle counterparts, now in a convenient 375mL sized package. These packable, portable and unbreakable cans each contain half a bottle of wine and can go where traditional bottles are not always allowed. From sunup to sundown Dark Horse Wine cans are the perfect beverage to take camping, to the beach, for picnics or back porches.
"We've discovered that fans of Dark Horse are adventurous and are seeking new, enriched experiences in their lives," Gallo said. "We are so pleased to offer them a chance to go to new places and discover new things while taking Dark Horse along their journey. Dark Horse cans offer quality and convenience in one, perfect package."