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David's Bridal and Something Borrowed Blooms Tie the Knot in New Branded Partnership

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#wedding #weddings #bridalgowns #weddingdress
Published
03/05/2023 by

David's Bridal, the nation's leading bridal and special occasion authority and Something Borrowed Blooms, the leader in premium silk floral rentals, announced today they have entered into a branded partnership to reimagine the wedding and special occasion space. David's Bridal and Something Borrowed Blooms said "I do" to curating a comprehensive shopping journey for their customers, grounded in their shared commitments to delivering the highest quality products without compromise for every bride and budget.

The partnership bloomed organically for both brands as they celebrate the most joyful and memorable occasions in their customers' lives. From their relentless focus on serving the customer to the exceptional quality and artistry of their products, both David's Bridal and Something Borrowed Blooms are rapidly rethinking every step of the customer experience and shopping journey. Both brands provide product offerings and resources that alleviate the stress and cost of wedding planning. Something Borrowed Blooms rent-to-return model ensures the wedding flowers are picture-perfect without breaking the bank. They offer a variety of pre-arranged collections to fit every wedding aesthetic and emulate the look and scent of real florals at a fraction of the cost of traditional flowers.

"Florals are an incredibly important component to the wedding day - they tell a story, elevate the ambiance, and bring joy to the big day," said Jim Marcum, Chief Executive Officer for David's Bridal. "Our new partnership with Something Borrowed Blooms was a natural fit. Their core belief that your budget shouldn't limit your big moments as well as their thirst for innovation runs parallel with our foundational values in service. We are thrilled to team up with Something Borrowed Blooms to bring even more value to our customers."

"Since founding Something Borrowed Blooms, we've been on a mission to revolutionize the wedding flower industry, offering more affordable, convenient, and sustainable wedding flowers for all couples. Partnering with David's Bridal, a legacy brand within the wedding and events industry, is a pivotal moment in that journey; allowing us to reach and empower more couples with budget and eco-friendly options throughout the wedding planning process. We're proud to share the Something Borrowed Blooms experience with the David's Bridal community" says Lauren Bercier, co-founder and CEO.

In their new partnership, David's Bridal has stated that Something Borrowed Blooms will have a digital presence across the retailer's touchpoints as well as exclusive offers for Diamond Loyalty members, with plans to continually build out exposure for their floral partner.

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