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Davids Bridal Teams up with Mally Beauty to Deliver Essential WeddingDay Touch-Up Kit to Every Bride

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#weddingdaymakeup #makeup #cosmetics #beauty
Published
06/03/2022 by

David's Bridal, the nation's leading bridal and special occasion authority announced today the latest addition to their branded partnerships with the launch of the ultimate wedding day makeup touch-up kit collaboration with Mally Beauty.

The partnership formed organically for both brands in their continued pursuit of offering top-of-the-line wedding day essentials for brides and her bridesmaids. This touch-up kit was curated with the bride's big day in mind equipping her and her party with all the products they need to ensure her wedding day look lasts all day and night.

It has been a significant year of growth for David's Bridal.  To continue disrupting the wedding planning space, the retailer has teamed up with respected brands to build on its existing portfolio of partnerships. By crafting strategic partnerships across all categories, David's Bridal continues to uphold its commitment to standing beside every bride throughout their entire wedding planning journey from "yes" to "I do" and beyond.

"We strive to work with brands of like mission and values we know will benefit everyone in the wedding party," said Ashley Hawks, Head of Partnerships Sales at David's Bridal. "Teaming up with Mally Beauty is very special. We know how important every detail of the big day is. Having an arsenal of wedding day essentials, including a makeup touch-up kit is imperative. Celebrity makeup artist Mally Roncal is an expert in her field, and we are thrilled to offer her high-quality products to our brides for their wedding day."

The wedding day touch-up kit is now available on Mally.com and DavidsBridal.com and includes three best-selling, full-size Mally Beauty products – the Face Defender Clear Setting Balm, The Plush Pen Brightening Concealer, and the Evercolor Shadow Stick in the shade Moonlight retailing for $49.99 (valued at $96).

As David's rapidly rethinks the wedding and event planning space, they have continued to strategically expand their portfolio of branded partnerships to offer a seamless planning experience for their customers. Teaming up with Mally Beauty is the latest addition to the bridal retailer's budding partnerships portfolio. Along with Betsey Johnson, Steve Madden, Shutterfly, HitchSwitch, The Black Tux, and more, this latest collaboration speaks to David's Bridal's continued drive to diversify its product offerings with relevant and modern options for today's couples.

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