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DMCC Launches Sales For So/ Branded Residential Units At Its Flagship Uptown Tower

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Published
03/20/2023 by

DMCC – the world's flagship free zone and Government of Dubai Authority on commodities trade and enterprise – has announced the launch of residential units at its latest flagship development, Uptown Tower. 'SO/ Uptown Dubai Residences' includes 227 signature branded residences in the top 28 floors.

DMCC has awarded LUXHABITAT Sotheby's International Realty, a record-breaking real estate company, exclusivity to lead the sales of the 227 ultra-exclusive branded residences.

SO/ Uptown Dubai Residences by Ennismore, a joint venture with Accor, are available in a range of layouts, including one-, two-, and three-bedroom apartments, as well as duplexes and penthouses. With all units featuring the signature 'French glamour' and modern elegance that comes with all SO/ branded properties, SO/ Uptown Dubai Residences represent the pinnacle of living at the heart of new Dubai.

Designed by internationally renowned architects Adrian Smith + Gordon Gill, Uptown Tower is the first tower to be built within the Uptown Dubai district, which forms a core part of SO/ Uptown Tower's compelling proposition. As such, residents at SO/ Uptown Dubai Residences will avail of a full suite of premium commercial, residential and recreational areas.

Residents will have access to an indoor pool, SO/ FIT Gym, SO/ Kids Club, sky lounge, and a multi-purpose hall that also serves as a private cinema. They will enjoy a range of high-end amenities and benefits, including preferred business set-up rates with DMCC and eligibility for "Diamond" membership status, the highest tier of the Accor Live Limitless loyalty programme which provides VVIP status at the global level.

Ahmed Bin Sulayem, Executive Chairman and Chief Executive Officer, DMCC, said: "DMCC has been a pioneer in both developing and managing mixed-use communities in Dubai. The launch of our SO/ Uptown Dubai Residences is an extension of our world-class record and represents the next step on this journey, offering a prime destination for businesses and residents to experience all that Dubai has to offer. As global businesses increasingly turn to Dubai to access some of the world's fastest growing markets, we anticipate high demand from both local residents looking for a new premium home, and international investors looking for new opportunities in Dubai's thriving real estate market."

Uptown Tower's design replicates the brilliance of diamonds through its glass façade, illuminating the interior spaces with natural light while filtering out harsh glare. The 340-metre-tall, or 81 storey, Uptown Tower will also feature a 188-key 5-star luxury hotel – 'SO/ Uptown Dubai', exclusive restaurants, F&B offerings in The Atrium, and extensive conference facilities. Uptown Tower's 22 floors of premium Grade A commercial office space were fully pre-leased ahead of the tower's launch, demonstrating the strong appeal to global businesses that Dubai, DMCC, and Uptown Tower command.

As part of the Uptown Dubai district, Uptown Tower will be one of two high-rise iconic mixed-use towers and seven residential, commercial and hospitality mid-rise towers, arrayed around The Plaza – all offering supreme amenities for residents, employees and visitors. Construction on the next phase of Uptown Dubai is under way.

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